Daily Archives: May 8, 2012

Freebie for an Independent Florist

I was hired recently to write and produce a radio spot encouraging folks wanting to send flowers to do business with a local florist in the recipient’s neighborhood, rather than going through one of the “1-800″  number services. The client, owner … Continue reading

Posted in Advertising (General), Branding, Copywriting, Grace Broadcast Sales, Problem-solving, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , , , , | 1 Comment

Jim Williams on Using Demo Tapes to Sell Radio Advertising

HIS NAME WAS JIM WILLIAMS. He was radio’s first serious sales trainer. Hundreds, maybe thousands, of radio advertising salespeople across America acquired their unshakeable belief in the power of radio advertising from Jim. By way of introduction, this post is … Continue reading

Posted in Advertising (General), Audio Equipment, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales & Marketing, Storytelling | Tagged , , , , , , , , , | Leave a comment