Category Archives: Client-voiced commercials

Taming Room Noise Harlan Hogan’s Way

I’ve recently started experimenting with a new microphone, a Lawson L47MP condenser mic I purchased some time ago.  Among the differences I’ve noticed, compared to the Electrovoice RE-27 N/D dynamic mic that’s been my mainstay since 1992, is the Lawson … Continue reading

Posted in Acoustics, Audio Equipment, Client-voiced commercials, Communication, Radio Advertising, Radio Commercials, Radio Production, Sales & Marketing, Voice Acting | Leave a comment

Happy April First!

This is one of eight different commercials running heavily all day April 1st on all six commercial radio stations in the market.  (If the local NPR affiliate would allow it, they’d be running there, too.)  It’s a special one-day campaign, … Continue reading

Posted in Advertising (General), Branding, Client-voiced commercials, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , | Leave a comment

The Original, One and Only

Uncle Sam—an American original Here is a one-word reason advertisers should give serious consideration to participating in their radio commercials: originality.   Each of us is, in the strict sense of the word, unique. An original, not a clone. As … Continue reading

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , , , , | Leave a comment

Accentuate the Positives: Client-Voiced Radio Commercials

I’ll admit there are advertisers who should be discouraged from doing their own radio commercials. (Here I would love to insert a few perfect examples, but let’s be charitable.) Still, my tendency is to err in the direction of giving … Continue reading

Posted in Advertising (General), Client-voiced commercials, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , | Leave a comment

Creating Profitable Radio Advertising: the Advertiser as Expert

Advertisers who voice their own radio commercials often find it a powerful way to leverage their knowledge and expertise, their accessibility, even their personalities to competitive advantage. After all, as owners their words carry more weight. They are the local … Continue reading

Posted in Advertising (General), Client-voiced commercials, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Production | Tagged , , , , | Leave a comment