Category Archives: Grace Broadcast Sales

I’d Like to “Buy Local” But… (Guest Blog)

Posted on August 29, 2012 by

Thanks to my generous and talented friend Blaine Parker for letting me share his insights with you.  This article originally appeared in his “relentless weekly screed,” otherwise known as Hot Points.  Get your free subscription here. As many of my … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Sales, Sales & Marketing, Shop Local, Storytelling, Uncategorized | Tagged , , , , , , , , , | Leave a comment

Freebie for an Independent Florist

Posted on May 8, 2012 by

I was hired recently to write and produce a radio spot encouraging folks wanting to send flowers to do business with a local florist in the recipient’s neighborhood, rather than going through one of the “1-800″  number services. The client, owner … Continue reading →

Posted in Advertising (General), Branding, Copywriting, Grace Broadcast Sales, Problem-solving, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , , , , | 1 Comment

Jim Williams on Using Demo Tapes to Sell Radio Advertising

Posted on May 8, 2012 by

HIS NAME WAS JIM WILLIAMS. He was radio’s first serious sales trainer. Hundreds, maybe thousands, of radio advertising salespeople across America acquired their unshakeable belief in the power of radio advertising from Jim. By way of introduction, this post is … Continue reading →

Posted in Advertising (General), Audio Equipment, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales & Marketing, Storytelling | Tagged , , , , , , , , , | Leave a comment

RADIO-MERCURY MUSINGS

Posted on July 12, 2011 by

Each year since 2004 I’ve retained copies of my best radio work from the previous year, with a view toward entering them in radio’s premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15 commercials from which I’d … Continue reading →

Posted in Advertising (General), Casting Talent, Client-voiced commercials, Communication, Grace Broadcast Sales, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized, Voice Acting, Voiceover | Tagged , , , , , , , , , , , , | Leave a comment

Grace Broadcast Sales Celebrates 20 Years of Service to Local Direct Radio Advertising Sales Departments and Radio Advertisers

Posted on May 10, 2011 by

(reprinted by permission from Small Market Radio Newsletter, May 9, 2011) 20 Years of Service The year was 1991. A radio seller and sales manager was about to take the leap of faith familiar to all business owners.  For years, … Continue reading →

Posted in Communication, Grace Broadcast Sales, Radio Advertising, Radio Production, Radio Sales Cafe, Sales & Marketing, Uncategorized | Tagged , , , , , , , | Leave a comment