Category Archives: Management

“If I Don’t Go, I Don’t Get”

Posted on December 13, 2012 by

“If I Don’t Go, I Don’t Get” This ad was written in 1975 for The Warner & Swasey Company of Cleveland, Ohio, manufacturer of heavy industrial equipment and machinery, the latest installment (at that time) in a series of 1000 … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, life lessons, Magazine, Management, Newspaper, Positioning, Print, Storytelling, Uncategorized | Tagged , , , , , , , | 1 Comment

Finding and Keeping a Great Salesman

Posted on August 10, 2012 by

In a March 2012 blog post, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business.  He used professional photographers to illustrate his point that managing time and … Continue reading →

Posted in Advertising (General), Business, Communication, Copy, Copywriting, Management, Problem-solving, Productivity, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing | Tagged , , , , , , , , , | 1 Comment