Category Archives: Ogilvy

Radio Is Dead. Long Live Radio.

Posted on February 11, 2013 by

CBC’s “Under The Influence” radio program, hosted by Terry O’Reilly, recently devoted an entire show to illustrate, in Mr. O’Reilly’s words: “…the incredible creativity happening in radio advertising around the world today.” First stop: Hanover, Germany, where a music school … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, information overload, Internet, Ogilvy, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Storytelling, Uncategorized | Tagged , , , , , | 1 Comment

Expert Use of Radio Advertising by LASIK and Cataract Surgery Professional – Another Radio Advertising Success Story

Posted on January 6, 2013 by

As radio advertising professionals, our job is to help businesses tell their stories in a way that engages the listener’s imagination. This is because the ultimate destination of any advertising message is the consumer’s brain, the seat of logic and … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Ogilvy, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , , , , | Leave a comment

David Ogilvy on the Superiority of Radio

Posted on February 16, 2012 by

From Brain Pickings… On September 7th, 1982, Ogilvy sent the following internal memo to all agency employees, titled “How to Write”: The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Madison Avenue, Ogilvy, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling, Voice Acting, Voiceover | 1 Comment