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Category Archives: Radio Copywriting
A Tale of Two Lawyers
It should not surprise you that my favorite business success stories are those having to do with the client’s skillful use of radio advertising. I never tire of these stories nor fail to learn something useful when reviewing them, whether … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Consultants, Copy, Copywriting, Internet, Pay-per-click, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling
Tagged "legal advertising", "Monday Morning Memo", "Roy H. Williams", Advertising, attorney, lawyer, online, pay-per-click, Radio
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Professional Voice-over and Narration for…Five Bucks?
The post at Radio Sales Cafe, from a Chicago-area radio guy, read: “5 DOLLARS! Check me out on FIVERR” Intrigued and a bit skeptical, I clicked on the link. Sure enough, there he was. Chicago-area radio announcer will cut your … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consultants, Copy, Copywriting, Disclaimers, graphic design, Jingles, Problem-solving, Productivity, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Uncategorized, Voice Acting, Voiceover
Tagged "Five Bucks", "Five Dollars", "Professional Services", $5, Advertising, branding, Design, Five, Fiverr, Graphic, Jingles, marketing, Narration, Radio, Voice-over
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Telling Compelling Stories – One LASIK Provider’s Expert Radio Advertising
As radio advertising professionals, our job is to help businesses tell their stories in a way that engages the listener’s imagination. This is because the ultimate destination of any advertising message is the consumer’s brain, the seat of logic and … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Ogilvy, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling
Tagged Advertising, Commercial, eye, Lasik, lens, Ogilvy, Radio, RESTOR, story, Storytelling, testimonial, vision
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Sometimes the Client Wins the Award
On the same day the Radio Mercury Finalists were announced (my lone entry not having made the final cut), I received word that one of my favorite clients, a local supermarket, had won top honors in a recent marketing competition … Continue reading
Posted in Advertising (General), Awards, Branding, Business, Copy, Copywriting, Radio Advertising, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing, Uncategorized
Tagged ad, Advertising, Award, bakery, Commercial, deli, Dissmore's, grocery, IGA, Radio, Radio Mercury Awards, spot, supermarket, SUPERVALU
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Some Mighty Fine Radio Work!
This year’s Radio Mercury Awards competition include some real gems produced by radio station creatives. Among my favorites, these spots for garage door specialist Buy Doors Direct: A catchy tune, real humor that stays anchored to the sales message, an … Continue reading
Finding and Keeping a Great Salesman
In a March 2012 blog post, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business. He used professional photographers to illustrate his point that managing time and … Continue reading
Freebie for an Independent Florist
I was hired recently to write and produce a radio spot encouraging folks wanting to send flowers to do business with a local florist in the recipient’s neighborhood, rather than going through one of the “1-800″ number services. The client, owner … Continue reading
Jim Williams on Using Demo Tapes to Sell Radio Advertising
HIS NAME WAS JIM WILLIAMS. He was radio’s first serious sales trainer. Hundreds, maybe thousands, of radio advertising salespeople across America acquired their unshakeable belief in the power of radio advertising from Jim. By way of introduction, this post is … Continue reading
Posted in Advertising (General), Audio Equipment, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales & Marketing, Storytelling
Tagged ad, Advertising, demo, demonstration, Jim, Radio, sales, tape, training, Williams
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GRACE BROADCAST SALES – Sound Ideas for Building Business! (sm)
Radio Sales Café – Networking for Radio Advertising Sales Professionals
