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Category Archives: Storytelling
Radio Is Dead. Long Live Radio.
CBC’s “Under The Influence” radio program, hosted by Terry O’Reilly, recently devoted an entire show to illustrate, in Mr. O’Reilly’s words: “…the incredible creativity happening in radio advertising around the world today.” First stop: Hanover, Germany, where a music school … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, information overload, Internet, Ogilvy, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Storytelling, Uncategorized
Tagged "Breast Cancer Awareness", Advertising, innovation, Music, Radio, sound
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It’s Not What You Get, but What you Become
He said: “The highest reward for a person’s toil is not what they get for it, but what they become by it.” He also, more famously, said: “There is scarcely anything in the world that some man cannot make a … Continue reading
Posted in Communication, Consumer behavior, Copywriting, life lessons, Productivity, Sales, Sales & Marketing, Storytelling
Tagged "John Ruskin", business, quotes, society, wisdom
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A Tale of Two Lawyers
It should not surprise you that my favorite business success stories are those having to do with the client’s skillful use of radio advertising. I never tire of these stories nor fail to learn something useful when reviewing them, whether … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Consultants, Copy, Copywriting, Internet, Pay-per-click, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling
Tagged "legal advertising", "Monday Morning Memo", "Roy H. Williams", Advertising, attorney, lawyer, online, pay-per-click, Radio
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Telling Compelling Stories – One LASIK Provider’s Expert Radio Advertising
As radio advertising professionals, our job is to help businesses tell their stories in a way that engages the listener’s imagination. This is because the ultimate destination of any advertising message is the consumer’s brain, the seat of logic and … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Ogilvy, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling
Tagged Advertising, Commercial, eye, Lasik, lens, Ogilvy, Radio, RESTOR, story, Storytelling, testimonial, vision
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“If I Don’t Go, I Don’t Get”
“If I Don’t Go, I Don’t Get” This ad was written in 1975 for The Warner & Swasey Company of Cleveland, Ohio, manufacturer of heavy industrial equipment and machinery, the latest installment (at that time) in a series of 1000 … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, life lessons, Magazine, Management, Newspaper, Positioning, Print, Storytelling, Uncategorized
Tagged Advertising, branding, corporate, positioning, Storytelling, Swasey, values, Warner
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I’d Like to “Buy Local” But… (Guest Blog)
Thanks to my generous and talented friend Blaine Parker for letting me share his insights with you. This article originally appeared in his “relentless weekly screed,” otherwise known as Hot Points. Get your free subscription here. As many of my … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Sales, Sales & Marketing, Shop Local, Storytelling, Uncategorized
Tagged Advertising, branding, Buy Local, customer, Hometown, local, Radio, Service, Shop, Shop Local
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Some Mighty Fine Radio Work!
This year’s Radio Mercury Awards competition include some real gems produced by radio station creatives. Among my favorites, these spots for garage door specialist Buy Doors Direct: A catchy tune, real humor that stays anchored to the sales message, an … Continue reading
Jim Williams on Using Demo Tapes to Sell Radio Advertising
HIS NAME WAS JIM WILLIAMS. He was radio’s first serious sales trainer. Hundreds, maybe thousands, of radio advertising salespeople across America acquired their unshakeable belief in the power of radio advertising from Jim. By way of introduction, this post is … Continue reading
Posted in Advertising (General), Audio Equipment, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales & Marketing, Storytelling
Tagged ad, Advertising, demo, demonstration, Jim, Radio, sales, tape, training, Williams
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GRACE BROADCAST SALES – Sound Ideas for Building Business! (sm)
Radio Sales Café – Networking for Radio Advertising Sales Professionals
