His canvas was our minds.
His paintbrush, words.
And the pictures he painted so vividly made us see.
They made us think.
And they made us buy – whatever he was selling.
Paul Harvey was the master of spoken-word communication. His choice of words, melodic intonations, and impeccable phrasing influenced the thinking and behavior of millions of Americans for more than a half-century.
I recently came across a remarkable thirteen-minute video profile of Paul Harvey, narrated by Chicagoland DJ Bob Sirott, who also worked for ABC affiliate WLS-AM when this video was made. Paul Harvey fans will enjoy every minute of it.
HE TAUGHT US HOW TO SEE WITH OUR EARS. And if you’ll listen to the picture he paints in the space of just 17 seconds (beginning at 1:05), you’ll understand a little more of the power of pure audio, spoken-word artistry.
Advertisers and radio advertising professionals, take note of what he says beginning at 4:28, and again starting at 9:50. It’s pure gold for anyone who hopes to persuade people, to influence consumer behavior, to move goods and services.
You already know that “word-of-mouth” is powerful. Imagine how much more powerful it can be when you start controlling it?
Need some help with that?