This Appliance Dealer Digs April Fool’s Day (and these Radio Commercials Prove It)

Every year at this time, I get to do something extra special—and thoroughly enjoyable, as Don Frei, co-owner of Howard Hughes Appliance, Television, and Sleep Shop in Moscow, Idaho, and I collaborate on creating radio commercials that hit the airwaves for just one day a year.

April 1st.

Their purpose is simply to bring a smile, maybe even a chuckle, to their friends and customers. We created the first five of these spots for April Fools Day, 2010, not knowing what to expect. The response from listeners was flabbergasting! Quite a few people stopped by the store to thank Don personally. A few—and I’m not joking—even came in hoping to see the “pet-drying attachment.” Many more called the store to say how much they’d enjoyed the spots. Even the morning man at a rival station made it a point to express his appreciation.

Each year since, we’ve added one or two new spots to the collection. This year, we drafted Dana, a longtime service technician, to lend his expertise on a fun science project. And Don’s daughter (and partner in the business), Melissa, agreed to do a daughter-dad spot featuring refrigerator jokes. And Don recorded a third new spot on washing golf balls with the laundry. (Yes, it’s a thing.)

Here, for your enjoyment, are Howard Hughes’ special April 1st commercials, starting with the three we recorded for this year’s schedule.

If you especially like one of them, we’d love to hear which one and why. Enjoy!

REFRIGERATOR RUNNING 

CLEANING YOUR GOLF BALLS

SCIENCE PROJECT

COOKING WITH YOUR DISHWASHER

FUN WITH A MICROWAVE OVEN

PET DRYING ATTACHMENT

REFRIGERATOR PLANTER

FREEZING SNOWBALLS

SLUMBERLAND SLEEP SYSTEM

SELF-CLEANING REFRIGERATOR

DIRTY TOOLS? THROW ‘EM IN THE DISHWASHER

REFRIGERATOR LIVE WELL

H T T V

PEDAL-POWERED APPLIANCES

SALAD SPINNER

LINE-FRESH DRYING YEAR-ROUND

ROCK-A-BABY WASHER

INDOOR BBQ

REMOTE-A-ROMA

About Rod Schwartz

Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He became sales manager for the Pullman Radio Group in 1979 and served in that position until 2006. He continues to serve clients in the region as the stations’ senior account executive. Since 1991, Rod and his family have operated Grace Broadcast Sales (GraceBroadcast.com), providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. Rod also operates an independent advertising, marketing, and communications consultancy for small business owners and professionals, FirstStrikeAdvertising.com. An avid photographer, Rod shares some of his favorite images of the Palouse at PalousePics.com and on his Viewbug gallery.
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