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An Expensive Lesson on the Value of Branding (Guest Blog)
{Thanks to the irrepressible Phil Bernstein of Portland, OR for this insightful post on the value of brand advertising, reprinted here with his permission.} Recently I met with the Executive Vice President of a phone and Internet company in the … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Positioning, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Sales, Sales & Marketing
Tagged branding, digital, direct, Direct-response, fiber-optic, Internet, Journal, Kraft, mail, phone, Radio, Street, television, Wall
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Rod Schwartz's radio advertising blog 