Monthly Archives: April 2011

The Problem With Groupon-style Deals

Posted on April 16, 2011 by Rod Schwartz

Earlier this month a friend shared this story of a bakery owner who lost $8000 cash honoring an ill-advised experiment with Groupon. Not surprisingly, their unfortunate experience isn’t an isolated incident.  Did you happen to see this article from the … Continue reading →

Posted in Advertising (General), Branding, Communication, Professional Services Advertising, Promotions, Sales & Marketing | Tagged , , , , , , | 3 Comments

Taming Room Noise Harlan Hogan’s Way

Posted on April 6, 2011 by Rod Schwartz

I’ve recently started experimenting with a new microphone, a Lawson L47MP condenser mic I purchased some time ago.  Among the differences I’ve noticed, compared to the Electrovoice RE-27 N/D dynamic mic that’s been my mainstay since 1992, is the Lawson … Continue reading →

Posted in Acoustics, Audio Equipment, Client-voiced commercials, Communication, Radio Advertising, Radio Commercials, Radio Production, Sales & Marketing, Voice Acting | Leave a comment