Monthly Archives: February 2013

Radio Is Dead. Long Live Radio.

Posted on February 11, 2013 by Rod Schwartz

CBC’s “Under The Influence” radio program, hosted by Terry O’Reilly, recently devoted an entire show to illustrate, in Mr. O’Reilly’s words: “…the incredible creativity happening in radio advertising around the world today.” First stop: Hanover, Germany, where a music school … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, information overload, Internet, Ogilvy, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Storytelling, Uncategorized | Tagged , , , , , | 1 Comment

It’s Not What You Get, but What you Become

Posted on February 8, 2013 by Rod Schwartz

He said: “The highest reward for a person’s toil is not what they get for it, but what they become by it.” He also, more famously, said: “There is scarcely anything in the world that some man cannot make a … Continue reading →

Posted in Communication, Consumer behavior, Copywriting, life lessons, Productivity, Sales, Sales & Marketing, Storytelling | Tagged , , , , | Leave a comment

A Tale of Two Lawyers

Posted on February 7, 2013 by Rod Schwartz

It should not surprise you that my favorite business success stories are those having to do with the client’s skillful use of radio advertising. I never tire of these stories nor fail to learn something useful when reviewing them, whether … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Consultants, Copy, Copywriting, Internet, Pay-per-click, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling | Tagged , , , , , , , , | 1 Comment