Category Archives: Internet

How to Amplify Your Word-of-Mouth (Guaranteed)

Posted on March 28, 2018 by Rod Schwartz

You prize good word-of-mouth don’t you? We all do. Word-of-mouth may not create business, but it helps create a preference for your business or brand in the heart of the hearer. Good radio advertising can have the same effect, only multiplied and amplified. … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Internet, Magazine, Newspaper, Pay-per-click, Positioning, Print, Productivity, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling, Voice Acting | Tagged , , , , , , | 1 Comment

Help Wanted: Have a Job to Fill? Attract More, Better Applicants with Radio Advertising

Posted on July 25, 2017 by Rod Schwartz

What’s the best way to attract your next superstar? Hire your local radio station. Continue reading →

Posted in Advertising (General), Business, Client-voiced commercials, Copywriting, Internet, Newspaper, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, recruitment | Tagged , , , , , , , | Leave a comment

How the New Business Landscape Is Challenging Tradition and Igniting Radio Advertising Sales

Posted on May 4, 2017 by Rod Schwartz

How long before the rest of the matches in this photo will ignite? It’s a good way to think about an emerging trend in business, including radio advertising sales. A recent article in INSIDE RADIO talked about new and emerging prospect … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Grace Broadcast Sales, Internet, Positioning, Productivity, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling | Tagged , , , , , , , , | Leave a comment

Speaking of “Word of Mouth…”

Posted on August 1, 2016 by Rod Schwartz

“Word-of-mouth” is not advertising.  It’s a personal recommendation.  It starts with someone being deeply impressed by a product or service, so much so that when an opportunity arises, he or she tells another person about it. With this in mind, may I offer you a … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Internet, Problem-solving, Radio Advertising, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing | Leave a comment

Penetrating the Consumer Brain

Posted on July 21, 2016 by Rod Schwartz

The goal of all advertising is simply to penetrate the human brain*, the seat of all our thoughts, emotions, and choices. My goal as an advertising professional – and yours as a business owner – is to make your company the … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Internet, Magazine, Management, Newspaper, Positioning, Print, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , | Leave a comment

The Ten Most Common Mistakes in Marketing

Posted on June 28, 2016 by Rod Schwartz

Many years ago the Wizard of Ads®, sometimes known as Roy H. Williams, published a best-selling business book in which he discussed the Twelve Most Common Mistakes in Advertising. His insights were praised by advertisers and advertising professionals alike. Eventually … Continue reading →

Posted in Advertising (General), Branding, Business, Copy, Copywriting, Internet, Sales & Marketing | Tagged , , , , , , , | Leave a comment

On Selling Soap (Meet My New Friend, Duke Cannon)

Posted on January 17, 2015 by Rod Schwartz

I made a new friend this past Christmas, thanks to my wife. His name is Duke Cannon. Duke sells soap, about which we’ll talk more in just a bit. Did you know that Soap-selling has a storied history? Andrew Pears (b. … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, Copywriting, Internet, Jingles, life lessons, Madison Avenue, Magazine, Newspaper, Positioning, Problem-solving, Productivity, Radio Advertising, Sales, Slogans and taglines, Storytelling, Uncategorized | 1 Comment

Radio Is Dead. Long Live Radio.

Posted on February 11, 2013 by Rod Schwartz

CBC’s “Under The Influence” radio program, hosted by Terry O’Reilly, recently devoted an entire show to illustrate, in Mr. O’Reilly’s words: “…the incredible creativity happening in radio advertising around the world today.” First stop: Hanover, Germany, where a music school … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, information overload, Internet, Ogilvy, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Storytelling, Uncategorized | Tagged , , , , , | 1 Comment

A Tale of Two Lawyers

Posted on February 7, 2013 by Rod Schwartz

It should not surprise you that my favorite business success stories are those having to do with the client’s skillful use of radio advertising. I never tire of these stories nor fail to learn something useful when reviewing them, whether … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Consultants, Copy, Copywriting, Internet, Pay-per-click, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling | Tagged , , , , , , , , | 1 Comment