Thinking Like God in the Age of Artificial Intelligence

Posted on February 12, 2026 by Rod Schwartz

This observation, attributed anecdotally to inventor Thomas A. Edison, conveys the author’s disdain for intellectual laziness. One can only imagine what he might have said had he lived to see the rise of artificial intelligence (AI) and its influence as it is playing out today. With AI seeping into every nook and cranny of modern life, it’s never been easier for people to let someone or something else do their thinking for them, offering instant, effortless improvements in “their” creative output.

Just for fun, I asked a chatbot to weigh in on how AI is dumbing us down. Here’s a portion of its reply:

Humanity has long exhibited a natural disinclination toward rigorous thinking—a tendency echoed in aphorisms like the one attributed to Edison, suggesting most people avoid deep reflection. AI’s pervasiveness in 2026 exacerbates this inertia by enabling “cognitive offloading,” where individuals delegate reasoning, analysis, and problem-solving to algorithms, often at the expense of independent thought. This isn’t mere convenience; studies reveal a direct correlation between frequent AI use and diminished critical thinking skills, with users showing reduced ability to evaluate information, question assumptions, or engage in reflective problem-solving.

 A 2025 study of 666 participants confirmed that heavy AI reliance correlates with weaker reasoning and argumentation, mediated by offloading. In professional settings, “workslop”—low-quality AI-generated output—highlights how blind trust in AI stifles creativity and ethical scrutiny, with users perceiving less effort but demonstrating less critical engagement. Broader societal risks include amplified biases from algorithmic filtering, reduced skepticism, and a visible decline in brain performance as people transfer cognition to machines. Cognitive fatigue further mediates this, as dependence on AI saps the motivation for independent effort.

How do we know what’s true and what’s false, what’s real and what’s not? How do we know at all?

There are three gateways through which we acquire knowledge: rationalism, empiricism, and faith.

Rationalism involves our thought processes, the realm of reason and ideas, our use of words to form and express thoughts, governed by the laws of logic.

Empiricism involves the sensory world, which we may observe and experience by means of our senses and experimentation, governed by the principles of science and induction.

Faith is simply believing something; it occurs prior to—and is a necessary precondition of—both rationalism and empiricism.

Thinking requires a vocabulary; words are the building blocks of thought. The greater one’s vocabulary (all other factors being equal), the greater his ability to think with precision. But before we began to form thoughts by combining words into phrases and sentences and paragraphs, we first had to exercise faith. We believed (accepted as true) when our parents identified themselves as “mama” or “dada.” When we were ready they taught us the alphabet, the building blocks of words. When they said, “This is an A; this is a B; this is a C,” we accepted what they said as true. Faith was prerequisite to learning the alphabet and acquiring the vocabulary by which we eventually could verbalize thoughts and ideas.

Likewise, to make use of empiricism we must first believe that our senses are accurate and reliable, that the physical world is real and not an illusion, that the laws of the physical realm (e.g., gravity) operate with consistency, that there is a direct relationship between cause and effect.  Only by assuming these truths by faith can we proceed in confidence with our experimentation.

So, we must acknowledge that we were not born with knowledge, only with the capacity to acquire it, to learn. But go back, and back, and back some more. Go all the way back, thousands of years, until you can go back no further in human history, back to the very first human being to exist.

Where did his knowledge come from?

“In the beginning, God.…”

The Bible tells us who we are, where we came from, why we are here, and what this is life all about. And it starts with God who made us. Fortunately, He did not leave us in the dark to speculate. He chose to reveal Himself to us. He is the source of knowledge and truth.

In the beginning, God created the heavens and the earth. (Genesis 1:1) As C.I. Scofield observed, the Bible begins with God, not with philosophic arguments for His existence. First and foremost, we must presuppose that the God who created us is the only One who knows us truly and exhaustively.

In Genesis 1:27 we read that God created us in His image. This means that He made us personal, sentient, rational, communicative, and relational beings. He gave us volition, the ability to make choices, and conscience or moral consciousness, making us responsible for our choices.

You want to know what you’re really like? Trust God to tell you with perfect accuracy. Because He (and He alone) knows you exhaustively—and loves you better than you love yourself. Read Psalm 139 and you’ll see.

Only God is omniscient; He knows everything about everything. God knows all things past, present, and future; actual and possible; He knows all the variables, all the “what-ifs,” and in His word He has entrusted to us a portion of all that He knows, all that is necessary for us to function as we were meant to. Being finite and fallible, we humans cannot know exhaustively—but we can know truly.

God has not left us alone to grope about in the dark for answers. According to Psalm 19, God has revealed Himself to us in nature (general revelation, vv. 1-6) and in words (special revelation, vv. 7-11), so that we cannot in honesty plead ignorance of Him (vv. 12-14; cp. Romans 1:20 and Ecclesiastes 3:11).

PSALM 19

The heavens declare the glory of God;
And the firmament shows His handiwork.
2 Day unto day utters speech,
And night unto night reveals knowledge.
3 There is no speech nor language
Where their voice is not heard.
4 Their line has gone out through all the earth,
And their words to the end of the world.

In them He has set a tabernacle for the sun,
5 Which is like a bridegroom coming out of his chamber,
And rejoices like a strong man to run its race.
6 Its rising is from one end of heaven,
And its circuit to the other end;
And there is nothing hidden from its heat.

7 The law of the Lord is perfect, converting the soul;
The testimony of the Lord is sure, making wise the simple;
8   statutes of the Lord are right, rejoicing the heart;
The commandment of the Lord is pure, enlightening the eyes;
9 The fear of the Lord is clean, enduring forever;
The judgments of the Lord are true and righteous altogether.
10 More to be desired are they than gold,
Yea, than much fine gold;
Sweeter also than honey and the honeycomb.
11 Moreover by them Your servant is warned,
And in keeping them there is great reward.

12 Who can understand his errors?
Cleanse me from secret faults.
13 Keep back Your servant also from presumptuous sins;
Let them not have dominion over me.
Then I shall be blameless,
And I shall be innocent of great transgression.

14 Let the words of my mouth and the meditation of my heart
Be acceptable in Your sight,
O Lord, my strength and my Redeemer.

So, God has provided us with all this revelation, information that He alone can provide. And He has enabled us to receive it and understand it, so that we may know reality with certainty. He has given us the fundamental information we need in order to live successfully in this world. Several large portions of the Bible, most notably the books of Proverbs and Ecclesiastes, are devoted entirely to the ideas of knowledge, wisdom, and understanding, extolling their incomparable value.

Wisdom is the principal thing; therefore, get wisdom. And with all thy getting, get understanding. (Proverbs 4:7)

Understanding—the word in the Hebrew is binah—“…connotes the ability to discern intelligently the difference between sham and reality, between truth and error, between the specious attraction of the moment and the long-range values that govern a truly successful life.” (Dr. Gleason Archer, Theological Word Book of the Old Testament)

Sounds like a worthy goal, does it not?

The God who created us has designed us to function on the basis of the revelation He has provided.

According to Scripture, God has created the “universe.” God has created time and space. God has created all the “facts” of science. God has created the human mind. In this human mind God has laid the laws of thought according to which it is to operate. In the facts of science God has laid the laws of being according to which they function. In other words, the impress of God’s plan is upon his whole creation.

We may characterize this whole situation by saying that the creation of God is a revelation of God. God revealed himself in nature and God also revealed himself in the mind of man. Thus it is impossible for the mind of man to function except in an atmosphere of revelation. And every thought of man when it functioned normally in this atmosphere of revelation would express the truth as laid in the creation by God. We may therefore call a Christian epistemology a revelational epistemology.

– Cornelius Van Til, A Survey of Christian Epistemology

In other words, God designed us to think like Him, to think His thoughts after Him.

He has a unique plan for each of us (Jeremiah 29:11, Philippians 1:6). And getting with that plan begins with simple, childlike faith: believing what He has told us, trusting in the veracity of God and being willing to receive what He graciously desires to provide for His children.

Which brings up an important question: Are you a child of God?  How do you know? Again, the answer is found in the Bible (I John 3:1 cp. John 3:16-18, 36)

If you have trusted in the person and work of Jesus Christ in your behalf, then you have received all the resources necessary to acquire knowledge and truth (I Corinthians 2:9-16):

9 But as it is written:

“Eye has not seen, nor ear heard,
Nor have entered into the heart of man
The things which God has prepared for those who love Him.”

10 But God has revealed them to us through His Spirit. For the Spirit searches all things, yes, the deep things of God. 11 For what man knows the things of a man except the spirit of the man which is in him? Even so no one knows the things of God except the Spirit of God. 12 Now we have received, not the spirit of the world, but the Spirit who is from God, that we might know the things that have been freely given to us by God.

13 These things we also speak, not in words which man’s wisdom teaches but which the Holy Spirit teaches, comparing spiritual things with spiritual. 14 But the natural man does not receive the things of the Spirit of God, for they are foolishness to him; nor can he know them, because they are spiritually discerned. 15 But he who is spiritual judges all things, yet he himself is rightly judged by no one. 16 For “who has known the mind of the Lord that he may instruct Him?” But we have the mind of Christ.

As believers in Christ, we have the opportunity (and responsibility) to think like Jesus Christ (I Timothy 2:4b), to know with absolute certainty the truth by which we may live our best life, the life God designed for us.

If you are not yet a believer in Christ, now is a good time to settle the matter and secure your eternal future with Him, as well as an abundant and fruitful life in time.

“For God so loved the world that He gave His only begotten Son, that whosoever believes in Him might have everlasting life.” (John 3:16)

“I am come that they may have life, and that they may have it more abundantly.” (John 10:10b)

“Thanks be to God for His unspeakable gift.” (II Corinthians 9:15)

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When Death Comes

Posted on January 28, 2026 by Rod Schwartz

Charlie Kirk awoke on the morning of September 10, 2025, not knowing that the next few hours would be his last on this earth.

24 years earlier, as Todd Beamer was boarding United Airlines flight 93 from Newark, he had no idea that in less than two hours he would be leading a charge to seize control of the hijacked plane, forcing it to crash land in a field near Shanksville, Pennsylvania.

None of us knows the time and manner of his death, but it will come.

The moment Charlie Kirk’s body died, his soul and spirit were fully alive and in the presence of His Creator and Savior, Jesus Christ.

Todd Beamer, same glorious entrance into eternity.

As Christians, they died “in Christ.” And all who die in Christ, in that instant, are transported into the presence of God.

Ever had a brush with death? It’s sobering. I’ve had bullets whiz over my head during deer season; I’ve escaped several close calls while behind the wheel. I had a cancerous kidney removed in 2011. Open heart surgery in 2020. Any of these things could have gone differently apart from divine intervention.

As I enter my 74th year, I’m fully aware that most of the years of my life are behind me. I don’t know how many more years God has ordained for me; His will be done.

When my time to die comes, like Charlie and Todd and every other person who has received God’s free gift of salvation, I will see my Redeemer face-to-face. Not because I deserve it, not because I’ve earned it, but because a compassionate God provided the means.

“But God demonstrates His own love toward us, in that while we were still sinners, Christ died for us.” (Romans 5:8)

“For God so loved the world that He gave His only begotten Son, that whoever believes in Him should not perish but have everlasting life. For God did not send His Son into the world to condemn the world, but that the world through Him might be saved. He who believes in Him is not condemned; but he who does not believe is condemned already, because he has not believed in the name of the only begotten Son of God.” (John 3:16-18)

“I am the way, the truth, and the life. No man comes to the father except by me.” (John 14:6)

“Neither is there salvation in any other, for there is no other name under heaven given among men by which we must be saved.” (Acts 4:12)

I thank God that one September evening in 1974, an advertising client presented the good news to my wife and me. Every sin I’d ever committed or would commit was poured out on Jesus Christ and judged. He who knew no sin was made sin for me, that I might become the righteousness of God in Him.

By grace alone through faith alone in Christ alone. Full stop.

In our prosperous nation, many say, Who needs God?

You do. We do. All of us.

Our biggest problems confront us daily: self-centeredness, self-righteousness, preoccupation with ourselves, and just plain self-ish-ness. We desire the approbation of others, crave immediate gratification, and condemn the sins of others while ignoring our own.

But the Word of God pulls us up short.

“For all have sinned and fall short of the glory (righteousness, justice, and truth) of God.” (Romans 3:23)

“All we like sheep have gone astray….” (Isaiah 53:6a)

“There is none righteous, no, not one.” (Romans 3:10)

You will one day face death. Sooner or later, one way or another.  And then what?

“For it is appointed unto man once to die, and then the judgment.” (Hebrews 9:27)

My heart’s desire, if you are reading this and are yet unsure of your eternal destiny after death, is that you will take time, in the privacy of your soul, to consider the simple proposition that God offers you, while you still have the golden opportunity to make the most consequential decision of your life. Your eternal future hangs in the balance.

“Believe in the Lord Jesus Christ, and you will be saved.” (Acts 16:31)

Don’t be distracted by the sins of others, mine included. This is only between you and the God who loves you, not because of who and what you are but because of who and what He is.

“But God, who is rich in mercy, because of His great love with which He loved us, even when we were dead in trespasses, made us alive together with Christ (by grace you have been saved), and raised us up together, and made us sit together in the heavenly places in Christ Jesus, that in the ages to come He might show the exceeding riches of His grace in His kindness toward us in Christ Jesus. For by grace you have been saved through faith, and that not of yourselves; it is the gift of God, not of works, lest anyone should boast.” (Ephesians 2:4-9)

When Jesus Christ was hanging on the cross, being judged by God the Father while bearing the full penalty for every sin of every human being, He had you personally in mind.

He died in your place. He paid the penalty for your sins. In full. He did all the work.

This is why, at the final judgment of mankind at the Great White Throne (Revelation 20:7-15), your sins will not be brought up. You will stand or fall on the basis of the righteousness you claim as sufficient for eternal life in the presence of a holy God, your s or His. (Romans 3:21-26)

“For He [God the Father] made Him [Jesus Christ] who knew no sin to be sin for us, that we might become the righteousness of God in Him.” (II Corinthians 5:21)

There is no guarantee that you will live to see tomorrow. Death can come at any time, suddenly and unexpectedly, as it did on September 10th for Charlie Kirk.  

Then what?

The choice is yours. Right here, right now. 

“Believe in the Lord Jesus Christ, and you will be saved.” (Acts 16:31)

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The Restless Heart and the Hope of Christmas

Posted on December 15, 2025 by Rod Schwartz

“Merry Christmas!” This universal Christmas greeting permeates our interactions with others during this season of comfort and joy, happiness and good cheer.

Here we are, living in the freest, most prosperous nation on earth, a fact made even more marvelous in view of our relative youth as a nation. Our people enjoy freedom, opportunity, physical comforts, and more avenues for personal fulfillment than any previous society in human history. If happiness were the product of prosperity, we should be the happiest people on earth.

But we’re not.

Despite our material wealth, countless Americans experience dissatisfaction, anxiety, loneliness, and a nagging sense of emptiness. Social critics have noticed this for decades. Perhaps you’ve experienced this yourself.

The philosopher Eric Hoffer, observing this paradox, wrote: “The search for happiness is one of the chief sources of unhappiness.” We chase pleasure, entertainment, stimulation, and possessions—yet the more frantically we pursue happiness, the more elusive it becomes.

Why is this?

St. Augustine recognized that human beings were never made to be satisfied by mere thrills, comforts, or even accomplishments. We were created, first and foremost, for personal relationship—with God Himself, and then with other humans. Friends may make a fine circle but are a poor center. When the vertical relationship (with God) is missing or deficient, nothing in the horizontal (human relationships) can take up the slack. Our deepest needs are met only through a right relationship with our Creator.

The Problem with Pleasure as a Path to Happiness

Our modern world sells pleasure as an attractive route to happiness. But pleasure is fleeting and temporary. It stimulates; it distracts; it excites for a while. But when that stimulation stops, we return to our original restlessness. King Solomon, the wisest man in history, described this recurring cycle in Ecclesiastes, as he recorded his own attempts to find happiness. With unlimited opportunities to enjoy wealth, entertainment, status, and sensual indulgence, Solomon remained unsatisfied: “Vanity of vanities… all is vanity” (Eccl. 1:2).

The Problem of Prosperity—Why It’s Never Enough

When John D. Rockefeller, at the time one of the richest men in the world, was asked, “How much money is enough?” he famously answered, “Just a little more.”  

Again, quoting Solomon, “The eyes of men are never satisfied.” (Proverbs 27:20)

The problem is not that we lack blessings, but that we look to those blessings for what they cannot provide and are left ultimately dissatisfied with them. Richard Cory was a fictional character, but how many times has his story been played out in the lives of otherwise rich and successful people who chose suicide as a way out of their pain? Sadly, today suicide is a leading cause of death in America.

Material prosperity cannot satisfy spiritual hunger. A full pantry cannot feed a starving soul. Nor can entertainment, wealth, social status, or career achievements provide the peace, security, meaning, or identity the heart of man desperately seeks.

We Need More

The human soul needs more; it longs for something that cannot be satisfied by the material realm. Our hunger is soul deep. When Jesus Christ said of Himself,“I am the bread of life; he who comes to Me shall never hunger, and he who believes in Me shall never thirst.” (John 6:35), He gave us the answer: Only He can fill the aching emptiness that fame, prosperity, social status, etc. cannot.

Which brings us back to Christmas, the season of happiness, the season of giving, the celebration of the birth of Jesus Christ.

The Christ of Christmas Is the Key to Happiness

Of the four gospel writers, only Matthew and Luke provide the details surrounding Jesus Christ’s supernatural birth.  Mark opens gospel at the beginning of Christ’s public ministry, introduced by His forerunner and cousin, John the Baptist. But John’s gospel is unique, opening not with the humanity of Christ but with His deity, presenting God the Son in His pre-incarnate glory:

“In the beginning was the Word, and the Word was with God, and the Word was God. He was in the beginning with God. All things were made through Him, and without Him nothing was made that was made. In Him was life, and the life was the light of men. And the light shines in the darkness, and the darkness did not comprehend it.

“There was a man sent from God, whose name was John. This man came for a witness, to bear witness of the Light, that all through him might believe. He was not that Light, but was sent to bear witness of that Light. Thatwas the true Light which gives light to every man coming into the world.

“He was in the world, and the world was made through Him, and the world did not know Him. He came to His own, and His own did not receive Him. But as many as received Him, to them He gave the right to become children of God, to those who believe in His name: who were born, not of blood, nor of the will of the flesh, nor of the will of man, but of God.

“And the Word became flesh and dwelt among us, and we beheld His glory, the glory as of the only begotten of the Father, full of grace and truth.” (John 1:1-14 NKJV)

Some say He was a good man. Others say He was a great prophet. But Jesus said of Himself: “I am the way, the truth, and the life….” (John 14:6a)  Moreover, He said that our happiness would be inseparably connected to our life with and in Him. “These things I have spoken to you, that my joy may be in you, and that your joy may be made full.” (John 15:11)

So, as we celebrate another Christmas by giving and receiving gifts with those we love, let us give thought to the eternal significance of that first Christmas gift and the divine love behind it.

“For God so loved the world that He gave His only begotten Son, that whoever believes in Him should not perish but have everlasting life.” — John 3:16

I wish you a very Merry Christmas!

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On Thanksgiving

Posted on November 24, 2025 by Rod Schwartz

“In everything give thanks.…”

The apostle Paul’s simple exhortation is easy enough to understand but often found difficult to practice, especially when we’re faced with suffering or setbacks to our health, our finances, our work, or a relationship that’s become strained.

However, Paul’s exhortation is followed by a word of explanation: “for this is the will of God in Christ Jesus concerning you.” (I Thessalonians 5:18)

Preoccupation with ourselves and our problems, real or perceived, is perhaps the greatest obstacle we face in trying to maintain an attitude of gratitude. How can we possess a genuinely thankful spirit amidst the trials and adversity that come our way? If it’s God’s will that we be thankful in every circumstance we face, He must also provide the means for us to accomplish it.

And He has.

One of these means is found in the epistle to the Hebrews: “Let your conduct [manner of life] be without covetousness; be content with such things as you have. For He Himself has said, ‘I will never leave you nor forsake you.’” (Hebrews 13:5)

Contentment with what we have means that we refuse to capitulate to envy, jealousy, greed, or a host of other mental attitude sins that wreak havoc on our spiritual lives, keep us from enjoying our fellowship with God, and strain our enjoyment of the people and things with which He has provided us.

Paul taught his disciple Timothy, who would himself be in the position of teaching other Christians, about the importance of contentment, when he wrote: “But godliness with contentment is great gain. For we brought nothing into this world, and it is certain we can carry nothing out.And having food and raiment let us be therewith content. But they that will be rich fall into temptation and a snare, and into many foolish and hurtful lusts, which drown men in destruction and perdition. For the love of money is the root of all evil: which while some coveted after, they have erred from the faith, and pierced themselves through with many sorrows.” (I Timothy 6:6-10)

Sometimes, great suffering can produce great words of comfort. For most of the 44 years of his life, the author Robert Louis Stevenson (1850-1894) lived with chronic pain and illness. Yet his famous novels, like Treasure Island and Kidnapped, along with the poems he penned for children, have delighted countless millions over the past century and a half. Despite the misery he faced—or maybe because of it— Stevenson was able to offer the following words of advice.

How to Be Happy

  • Make up your mind to be happy. Learn to find pleasure in simple things.
  • Make the best of your circumstances. No one has everything, and everyone has something of sorrow intermingled with gladness of life. The trick is to make the laughter outweigh the tears.
  • Don’t take yourself too seriously. Don’t think that somehow you should be protected from misfortune that befalls other people.
  • You can’t please everybody. Don’t let criticism worry you.
  • Don’t let your neighbor set your standards. Be yourself.
  • Do the things you enjoy doing but stay out of debt.
  • Never borrow trouble. Imaginary things are harder to bear than real ones.
  • Since hate poisons the soul, do not cherish jealousy, enmity, grudges. Avoid people who make you unhappy.
  • Have many interests. If you can’t travel, read about new places.
  • Don’t hold post-mortems. Don’t spend your time brooding over sorrows or mistakes. Don’t be one who never gets over things.
  • Do what you can for those less fortunate than yourself.
  • Keep busy at something. A busy person never has time to be unhappy.

A contemporary of Stevenson’s, a Methodist minister named Johnson Oatman, Jr. (1856-1922), is credited with writing over 5000 hymns, among them one that is often sung in the church I attend, Count Your Blessings. It offers some great practical advice for the individual faced with adversity or suffering:

  1.  When upon life’s billows you are tempest tossed,
    When you are discouraged, thinking all is lost,
    Count your many blessings name them one by one,
    And it will surprise you what the Lord hath done.

(CHORUS) Count your blessings, name them one by one;
Count your blessings, see what God hath done;
Count your blessings, name them one by one,
      And it will surprise you what the Lord hath done.

  •  Are you ever burdened with a load of care?
    Does the cross seem heavy you are called to bear?
    Count your many blessings, every doubt will fly,
    And you will be singing as the days go by.
  •  When you look at others with their lands and gold,
    Think that Christ has promised you His wealth untold.
    Count your many blessings, money cannot buy
    Your reward in heaven, nor your Lord on high.
  •  So amid the conflict, whether great or small,
    Do not be discouraged, God is over all;
    Count your many blessings, angels will attend,
    Help and comfort give you to your journey’s end.

For many years, I have found it helpful to keep a prayer list, so that I’m not having to rely solely on my memory. There are more people and issues on that list than I could readily summon to mind without it. At some point, I decided to transfer my paper list to the Notes app on my phone, which makes it easier to update and add to it as needed.  There are categories for family, friends, my pastor and fellow believers, the sick, those with special needs, our nation and leaders, first responders, etc., etc.  It’s grown into a very long list, but even longer is the section that follows the people and things I pray about; it reads: “Answers,” and it contains the date and a short description of the answer. After all, it’s these answers we receive that give meaning to our prayers and provide additional encouragement and motivation to continue to pray. I don’t review this last section as often as I should, but when I do take the time to review all the answers the Lord has graciously provided—not always congruent with my petition at the time, but always perfect in the end—it makes me deeply thankful for what God has done.

And remembering what God has done is really the essence of thanksgiving. Eucharistia, the Koine Greek word translated as “thanksgiving” in our English Bibles, is closely related to one of the synonyms we use for the Lord’s Supper, eucharist. Ordained by our Lord on the night before His crucifixion, as He celebrated the last Passover feast with His disciples, this ordinance has been observed by Christians ever since, to commemorate the impeccable Person and atoning sacrifice of the Lord Jesus Christ on the cross, as He paid the penalty for the sins of all mankind past, present, and future. As He said, “This do in remembrance of Me.”

As Christians, we have so much to be thankful for every day, every hour, every moment. And if we pause the merry-go-round of our daily lives long enough to turn our attention toward God and all that He has done for us (and continues to do for us) we will find it much easier to send up a prayer of genuine thanksgiving.

Enter into His gates with thanksgiving,

And into His courts with praise.

Be thankful to Him, and bless His name.

For the Lord is good;

His mercy is everlasting,

And His truth endures to all generations.  (Psalm 100:4-5)

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The Problem with A.I. “Humans”

Posted on August 18, 2025 by Rod Schwartz

I’ve been noticing a trait common to all the AI-generated “humans” in the video ads I see online—and they’re ubiquitous these days—including those made using the images and audio of real people: they all come across to me as being soul-less.

That divine spark that makes us genuinely human is largely missing from all these fake talking heads.

As a media professional, I’ve created hundreds of audio and video messages derived from in-person interviews, all of them having in common an authenticity based on their unique human personalities, quirks, and vulnerabilities.

None of those genuine attributes appear in the eyes, facial expressions, and speech of today’s AI bots.

This reminds me of something I learned decades ago about Treasury agents who learned to spot counterfeit currency, not by examining all the various counterfeits but by knowing the genuine article so well that they’re able to spot a counterfeit immediately.

I’m curious. Are you spotting the fakes, too?

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Sam Dial’s Thanksgiving Commercial

Posted on November 8, 2024 by Rod Schwartz

My jewelry store client kicks off the holiday season—which accounts for up to a third of his annual sales—with a special commercial that he runs the week leading up to Thanksgiving.

Are you thanking your customers—publicly? In your own voice?

Your local radio station is ready to help you do this now. Give ’em a call.

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An Email from a Listener About the Commercials

Posted on November 27, 2023 by Rod Schwartz

The email read, in part:

Was listening to the local news this morning…which is always informative and entertaining…. and just wanted to say that two relatively new commercials have broken into my Top 5.

#1. Moscow & Pullman Eye Care.  Those two ladies doing the ads have the cutest “girl next door” voices, and the ad gives me warm fuzzies every time I hear it.

#2.  Dr. Jonny Fisher Dental Care – Angus McMolar Cracks me up.

#3.  Sam Dial Jewelry – Sam’s voice is great for ad work as are the ladies who converse with him.  Appreciate the changeup with new ads every few months as well. 

#4.  Garlinghouse Memorial ads are always very good and empathetic to those listening. 

#5.  Ken Paulson Plumbing, good voice, good background music, good jingle. 

When I shared this in the small market radio group on Facebook, a member messaged me, asking if he could hear the commercials in question. So, here they are.

The first three clients were/are mine; the last two are served by another individual. Most have been daily advertisers for many years.

MOSCOW/PULLMAN FAMILY EYE CARE

JONNY FISHER, DDS

SAM DIAL JEWELERS

COLFAX MONUMENT/GARLINGHOUISE MEMORIALS

KEN PAULSON PLUMBING (Disclaimer: “…for all your HVAC needs” was not my idea. 🙂

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Copy, Copywriting, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Slogans and taglines, Storytelling, Voiceover | Leave a comment

Inexpensive Tools to Help Grow Your Sales or Business—Introducing AppSumo

Posted on August 29, 2023 by Rod Schwartz

If you’re an entrepreneurial salesperson, marketer, or business operator, you’re going to love this!

AppSumo is a clearinghouse for a ton of inexpensive and highly useful digital tools for sales and marketing, to help you expand your effectiveness!

Here are 5 of my personal favorites:

1:  WiseStamp is an email signature creator. It enables users to quickly design and deploy attractive signatures that embed automatically into all major email clients. Because I have several different email accounts (one for my local radio sales position, one for my advertising consultancy, one for GBS, even one for my photography hobby), it’s been a great tool to have.

Here’s a screen shot from my WiseStamp account; on the left are the details I entered by filling in the blanks and on the right, the signature as it appears on my emails.

I was able to score a lifetime subscription to WiseStamp with a one-time deal on AppSumo, a big savings over WiseStamp’s monthly subscription, and I use it regularly on several different email accounts. Changes can be made in a flash and add-ons (like the YouTube video plug-in I’m currently using, which embeds a YouTube video right into my signature) make it even more versatile. Although WiseStamp isn’t currently offered there, alternative programs are available. 

2:  Another app that I use regularly is Stencil, an easy-to-use graphics creator that lets me whip up display ads, memes, posters, etc. for blogs, brochures, website display ads, social media posts, etc.  Saves me a ton of time and the results are amazing. Tons of ready-made templates you can customize and over five million royalty-free photos, searchable by keyword(s). Stencil offers a free version and a couple of paid options starting at $9/month.  When AppSumo offered a lifetime license for it, I snagged it.

3:  Video creation apps.  I’ve purchased several from AppSumo and found them easy to use with great results. New deals crop up all the time. I just typed “video” into the Search bar and 44 results popped up, including one tantalizingly called Animazer, with a lifetime deal currently available at $25.

4:  Email Marketing. We use an app called Send Fox to send out our monthly RSC Newsletters. It’s similar to Constant Contact or Mail Chimp. You can get a lifetime license for just $49; if you’re thinking about creating a periodic sales newsletter to send to your clients and prospects, it’s a great way to stay top of mind as a marketing expert.  You might combine this with a lifetime license to UnlimPhotos, a growing collection of 12+ million stock photos you can use in print and online.

5:  Audio transcription.  Oh, man, has this one come in handy for me! I like creating commercials from unscripted interviews. (Here’s why they’re often better than scripted ads.) But a single interview can mean 45-60 minutes’ or more worth of audio to navigate back and forth, to locate the bits I want to use in the spot. That used to be a tedious, time-consuming process. But then I found an app called Happy Scribe, which creates printed transcripts from the audio files I upload to it. My lifetime license from AppSumo gives me two hours’ worth of transcription every month at no charge; additional hours (if needed) are just $6.00 each.

For podcasters and broadcasters, various audio apps are available. At one time, they even offered an app that would help one create and manage an online radio station, called Radiolize.

I’ve been buying from AppSumo for years now, and their apps have saved me a lot of time and money, while improving my output. Try a few and I think you’ll enjoy them, too.

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Posted in Business, Communication, Graphic design, Internet, Problem-solving, Productivity, Promotions, Sales & Marketing | Leave a comment

The 100 Most Valuable Brands

Posted on July 24, 2023 by Rod Schwartz

From Visual Capitalist, the top 100 brands in 2023, ranked according to value. Amazon, Apple, and Alphabet’s Google lead the pack, and U.S. companies comprise half of this year’s top brands. According to VC:

Amazon ranks number one globally with its brand valued at $299 billion. As a market leader in online retail, it has strong brand loyalty in its B2C segment which generates its largest share of revenue, and is a key player in cloud services for its B2B platforms.

Apple is in close second with a $298 billion brand. It’s important to note that both tech giants brands fell in value from last year, as supply chain disruptions, labor market constraints, and slower forecasted revenue impacted their brands.

Other big tech brands Google (#3) and Microsoft (#4) were next in the ranking. Korean conglomerate Samsung (#6) was the highest-ranking firm based outside of America.

The top 5 economic sectors: Tech, Retail, Media, Banking, and Automobiles.

VC’s Source: Brand Finance Global 500 Report

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On Creativity – lessons from LA Gear, Jesse Stone, James Bond, and the Bible)

Posted on July 27, 2022 by Rod Schwartz

“That’s really creative—I like it!”

For an ad writer, getting that kind of reaction to a new spot or campaign idea brings joy-joy feelings.

But what makes someone creative? Is it innate or learned behavior?

What exactly is creativity?

I Googled it and this is what popped up:

cre·a·tiv·i·ty

/ˌkrēāˈtivədē/

noun

  1. the use of the imagination or original ideas, especially in the production of an artistic work.

Original ideas? How original? If we start (as I do—) with the existence of God, who has always known everything about everything and who created all things including us, then really, He alone has truly “original” ideas. Human creativity is derivative. Whatever we may create follows from our having been created in His image.

So-called “artificial intelligence” (AI) is a construct of the human intelligence upon which it is built. The Metaverse is accessible only through a virtual reality headset, a product of human invention. And Marvel’s bizarre Multiverse owes its existence entirely to human imagination—uncoupled from logic, reason, and the restraining order of the physical laws of the universe.

The definition of creativity that informs my own work is this: the combining of existing ideas, resources, or materials in new or surprising ways. So, I believe creativity is aided by curiosity, attention to details, and willingness to try something new—or at least to repurpose something old.

Let me illustrate.

In 2003, I wrote and produced for Keeney Bros. Music Centers in Moscow, Idaho, this commercial, which generated so much buzz for the client that I decided for the first time in my career to enter the spot into a national competition. It ended up winning the 2004 Radio Mercury Award for best station-produced commercial. Joy-joy feelings through the roof!

The script and production details were mine, but the idea for it came from something I’d heard 13 years earlier, a commercial for LA Gear, entitled “Fantasies of a Single Girl.”

I don’t know what inspired the writers of the LA Gear spot back in 1991 but something did. And many years later their spot inspired me.

The late Robert B. Parker created the character of Jesse Stone in his novels and subsequent made-for-TV movies starring Tom Selleck in the title role. His creation worked so well that Parker later gave the world a female version of Jesse Stone, former Boston cop-turned-private detective, Sunny Randall. Jesse and Sunny have similar flaws: they’re both attractive and either divorced or separated, and float through a series of casual relationships for the sex; they both drink to excess; both see therapists, etc. They even appear occasionally in each other’s stories.

Parker’s signature writing style—short chapters, frequent scene changes, clipped dialogue, all easily transferrable to a screen play—is similar in both series. The only difference (so far) is that nine Jesse Stone movies were made but none of Sunny Randall—despite the fact that Parker wrote the original book at the request of actress Helen Hunt, who aspired to play the character.

I ran across another example of repurposing an older idea recently, following news of the death (7/11/22) of Monty Norman, best known for having composed the legendary James Bond theme. As I learned at MontyNorman.com, the Bond theme was derived from an earlier composition he’d written for a stage musical that never got off the ground, A House For Mr. Biswas. The song was called Bad Sign, Good Sign. Listen for a few seconds and you’ll recognize the signature.

Norman wrote, “With a heavy heart, I did what all composers do with their obsolete songs, I put all my melodies from Biswas, including Bad Sign, Good Sign, into my bottom drawer hoping one day to resurrect one or two of them in some other context.”

That context would appear years later when Norman was hired to write the music for Dr. No.

He split the notes, lost the sitar and singer, and reimagined the melody for an electric guitar, accompanied by strings and brass—giving birth to one of the world’s most iconic and enduring movie themes.

There was some dispute over how much of the successful theme was Monty Norman’s idea and how much was John Barry’s, who embellished it in creating the soundtracks for the Sean Connery Bond movies. According to the ABC News write-up:

Producers hired composer John Barry to rearrange the theme, and Barry was widely assumed to have written it — to Norman’s chagrin. Barry, who died in 2011, went on to compose scores for almost a dozen Bond films, including “Goldfinger” and “You Only Live Twice.”

Norman went to court to assert his authorship, suing the Sunday Times newspaper for libel over a 1997 article asserting the theme was composed by Barry. He won in 2001 and was awarded 30,000 pounds in damages.

There are zillions of books out there on the subject: Unlocking Creativity. Unleashing Your Creativity. Understanding Creativity. Et cetera. I’ve ready many books on advertising, copywriting, sales, and marketing, but don’t recall having read anything with Creativity in the title. But I’m convinced that practical creativity is within reach of anyone willing to take the time to observe, think about what he’s observing, and be a little curious as to why things work the way they do.

“I wonder…” is a great way to start.

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