Monthly Archives: October 2018

Seeing With Your Ears

Posted on October 22, 2018 by Rod Schwartz

His canvas was our minds. His paintbrush, words. And the pictures he painted so vividly made us see. They made us think.  And they made us buy – whatever he was selling. Paul Harvey was the master of spoken-word communication. His choice … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Paul Harvey, Positioning, Problem-solving, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Voice Acting, Voiceover | Leave a comment