Monthly Archives: May 2016

Cremo of the Crop

Posted on May 27, 2016 by Rod Schwartz

Some time ago I heard Michael Savage reading a commercial for a men’s shaving product called Cremo and boy, did he sound excited. Now because I shave regularly and, like most guys, occasionally nick myself, his message caught my attention and the name of … Continue reading →

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Please Text and Drive

Posted on May 12, 2016 by Rod Schwartz

That got your attention, didn’t it?   But why did it grab you? Because the message is short and to-the-point. Easy to comprehend. Because the message shocked you, at least a little. If you know of someone who died in … Continue reading →

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“Leaving the Country If Trump’s Elected? Let Me Sell Your Home.”

Posted on May 12, 2016 by Rod Schwartz

Now here’s an example of brilliant Realtor® advertising! This message is bound to have lots of people in her community talking about her and engaging with her, regardless of their politics. As a prospecting and awareness-building ad, this is as … Continue reading →

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Low-cost and no-cost advertising ideas

Posted on May 2, 2016 by Rod Schwartz

A recent Google search on the question “How much should I budget for advertising?” yielded 106 million pages of answers. At the very top of the list was this article from Entrepreneur Magazine, in which the author (who happens to … Continue reading →

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