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Monthly Archives: December 2011
“WORD-OF-MOUTH IS MY BEST ADVERTISING.”
“I don’t need to advertise. I rely on word-of-mouth. My customers tell their friends.” How often have you heard those words? Personal referrals and recommendations are powerful, especially when we’re considering the purchase of a product or service from a … Continue reading →
Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling
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Tagged Advertising, authentic, cataracts, Commercial, interview, Lasik, Radio, real, stories, story, Storytelling, testimonials, word-of-mouth
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Rod Schwartz's radio advertising blog 