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Category Archives: Advertising -Slogans and Taglines
An Email from a Listener About the Commercials
The email read, in part: Was listening to the local news this morning…which is always informative and entertaining…. and just wanted to say that two relatively new commercials have broken into my Top 5. #1. Moscow & Pullman Eye Care. Those … Continue reading
What POTUS Can Teach Us About Marketing
Editor’s Preface: The following article has drawn more response than any we’ve ever run. Heading into what is likely to be the most contentious political contest in recent history, a number of readers have asked about this piece all over … Continue reading
Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners
Business owners and radio marketing executives get answers to their questions on marketing in a COVID-19 world by Roy H. Williams (the Wizard of Ads®) Ryan Deiss (founder of DigitalMarketer.com), and Daniel Whittington (Chancellor of Wizard Academy). Send your questions … Continue reading
Rodney Dangerfield, Bank of Pullman, and Me
Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the heftier the fee. Whether a celebrity endorsement is worth the sizable extra investment is debatable. It’s one thing to have a spokesman who is intimately, if … Continue reading
Advertising Lessons from 1923 and 1927
He is “…hopelessly out of date, and amazingly current. He was the outstanding copywriter and strategist of his time; he made $100,000 a year and more writing advertising when that kind of money was important even to the U.S. Treasury.” … Continue reading
Listening to These Commercials Can Make You a Better Writer
The finalists in the 2018 Radio Mercury Awards have been announced. The 100 or so commercials that made the cut represent some of the best work being done in radio advertising today. From this group, a dozen or two will … Continue reading
How to Amplify Your Word-of-Mouth (Guaranteed)
You prize good word-of-mouth don’t you? We all do. Word-of-mouth may not create business, but it helps create a preference for your business or brand in the heart of the hearer. Good radio advertising can have the same effect, only multiplied and amplified. … Continue reading
Putting Your Phone Number in a Radio Ad is a Bad Idea. Here’s Why.
You’re not one of those advertisers who puts their telephone number into their radio ads, are you? Good. Didn’t think so. Because you know better. You chuckle at the mental image of somebody pulling over as they’re driving down the … Continue reading
Posted in Advertising - General, Advertising - Jingles, Advertising - Radio, Advertising -Slogans and Taglines, Branding - Positioning, Copywriting, Uncategorized
Tagged 1-800-FLOWERS, ad, Advertising, Commercial, Dissmore's, Geico, Home Depot, Howard Hughes, jingle, Ken Paulson, McDonald's, phone, phone number, Sam Dial, telephone, WalMart, Yellow Pages
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Thoroughbred Radio Ad Campaign Races into Hall of Fame
One of my very favorite advertising campaigns of all time has to do with horse racing. And life, laughter, and modern culture. It’s DeVito/Verdi’s brilliant “And They’re Off…” campaign, winner of multiple advertising awards over the years, including their induction … Continue reading
Advertising and the Two Gateways to the Brain
Which is more powerful, the eye or the ear? If you could keep just one of these two senses, which would you choose? Strange questions to ask, but stay with me for a moment. We don’t give much thought to our … Continue reading
Posted in Advertising - General, Advertising - Jingles, Advertising - Newspaper, Advertising - Radio, Advertising -Slogans and Taglines, Branding - Positioning, Communication, Copywriting, Sales & Marketing
Tagged Advertising, comprehension, ear, eye, memory, mind, Radio, retention, Ries, speech, Trout
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