Tag Archives: campaign

Conversations in Advertising: Are You a Participant or an Eavesdropper?

By Photos by Bertilvidet, European People’s Party, Republican Conference of the United States House of Representatives. Collage/graphic by Didia [CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0)%5D, via Wikimedia Commons Whether you’re a business trying to engage consumers or a political candidate wooing voters, … Continue reading

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Copy, Copywriting, political advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , , , , , , , , , , | Leave a comment

Thoroughbred Radio Ad Campaign Races into Hall of Fame

One of my very favorite advertising campaigns of all time has to do with horse racing. And life, laughter, and modern culture. It’s DeVito/Verdi’s brilliant “And They’re Off…” campaign, winner of multiple advertising awards over the years, including their induction … Continue reading

Posted in Advertising (General), Awards, Branding, Business, Communication, Consistency, Copywriting, Positioning, Print, Radio Advertising, Radio Commercials, Radio Copywriting, Slogans and taglines, Storytelling, Voice Acting | Tagged , , , , , , , , , , , | Leave a comment