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Tag Archives: marketing
“Make Us Famous”
Early in his snarky, whip-smart analysis of what advertising can and cannot do for a business or brand, veteran adman Bob Hoffman asks: – Why do some actors get million dollar fees for appearing in movies while other equally good actors get … Continue reading
Posted in Uncategorized
Tagged ad, Advertising, branding, Commercial, marketing, Radio, Radio Advertising
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What POTUS Can Teach Us About Marketing
Editor’s Preface: The following article has drawn more response than any we’ve ever run. Heading into what is likely to be the most contentious political contest in recent history, a number of readers have asked about this piece all over … Continue reading
Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners
Business owners and radio marketing executives get answers to their questions on marketing in a COVID-19 world by Roy H. Williams (the Wizard of Ads®) Ryan Deiss (founder of DigitalMarketer.com), and Daniel Whittington (Chancellor of Wizard Academy). Send your questions … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consultants, Copy, Copywriting, life lessons, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Shop Local, Slogans and taglines, Storytelling
Tagged Advertising, business, marketing, story, Storytelling, Wizard of Ads, words
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What You Don’t Know About Millennials
I was working on a post on this very theme when the weekly Small Market Radio Newsletter appeared in my inbox and I read my friend Jay Mitchell’s summary of the most recent research into the media consumption habits of Millennials. … Continue reading
Posted in Uncategorized
Tagged Advertising, AM/FM, marketing, millennials, myths, Radio, Social Media, streaming
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The Ten Most Common Mistakes in Marketing
Many years ago the Wizard of Ads®, sometimes known as Roy H. Williams, published a best-selling business book in which he discussed the Twelve Most Common Mistakes in Advertising. His insights were praised by advertisers and advertising professionals alike. Eventually … Continue reading
Posted in Advertising (General), Branding, Business, Copy, Copywriting, Internet, Sales & Marketing
Tagged Ads, Facebook, marketing, Mistakes, Roy, Social Media, Williams, Wizard
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Professional Voice-over and Narration for…Five Bucks?
The post at Radio Sales Cafe, from a Chicago-area radio guy, read: “5 DOLLARS! Check me out on FIVERR” Intrigued and a bit skeptical, I clicked on the link. Sure enough, there he was. Chicago-area radio announcer will cut your … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consultants, Copy, Copywriting, Disclaimers, graphic design, Jingles, Problem-solving, Productivity, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Uncategorized, Voice Acting, Voiceover
Tagged "Five Bucks", "Five Dollars", "Professional Services", $5, Advertising, branding, Design, Five, Fiverr, Graphic, Jingles, marketing, Narration, Radio, Voice-over
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Dazzling Them With Brilliance in Moscow, ID
You can’t drive by this thing without noticing it. And that, of course, was the whole idea: make it BIG, COLORFUL, and IN YOUR FACE!! The first time I saw it, I thought, “WOW! Brilliant marketing, Tri-State!!” Each side of … Continue reading
Posted in Advertising (General), Billboard, Business, Communication, Copy, graphic design, information overload, Magazine, Newspaper, Positioning, Print, Promotions, Proofreading, Radio Advertising, Sales, Sales & Marketing, Shop Local, Sign, Slogans and taglines, Uncategorized
Tagged Advertising, driving, electronic, Idaho, magazine, marketing, media, Moscow, Newspaper, ordinance, print, readerboard, sign, texting, Tri-State
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DONT U MAKE THESE MISTAKE’S
Working in radio does not give us license to trash the English language. After all, we’re supposed to be professional communicators, right? We radio folks may find it easier to hide our misspellings, grammatical and punctuation errors behind a microphone … Continue reading
Posted in Advertising (General), Communication, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling
Tagged ad, Advertising, communication, copy, copywriting, English usage, grammar, language, marketing, punctuation, speaking, speech, spelling, writing
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Rod Schwartz's radio advertising blog 