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Monthly Archives: September 2017
Thoroughbred Radio Ad Campaign Races into Hall of Fame
One of my very favorite advertising campaigns of all time has to do with horse racing. And life, laughter, and modern culture. It’s DeVito/Verdi’s brilliant “And They’re Off…” campaign, winner of multiple advertising awards over the years, including their induction … Continue reading
Posted in Advertising (General), Awards, Branding, Business, Communication, Consistency, Copywriting, Positioning, Print, Radio Advertising, Radio Commercials, Radio Copywriting, Slogans and taglines, Storytelling, Voice Acting
Tagged ad, Award, campaign, Clio, Commercial, DeVito/Verdi, horse, Mercury, NTRA, racing, Radio, theater-of-the-mind
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Rod Schwartz's radio advertising blog 