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Category Archives: Uncategorized
On Creativity – lessons from LA Gear, Jesse Stone, James Bond, and the Bible)
“That’s really creative—I like it!” For an ad writer, getting that kind of reaction to a new spot or campaign idea brings joy-joy feelings. But what makes someone creative? Is it innate or learned behavior? What exactly is creativity? I … Continue reading
“Make Us Famous”
Early in his snarky, whip-smart analysis of what advertising can and cannot do for a business or brand, veteran adman Bob Hoffman asks: – Why do some actors get million dollar fees for appearing in movies while other equally good actors get … Continue reading
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Tagged ad, Advertising, branding, Commercial, marketing, Radio, Radio Advertising
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The Era of the Ear
“…there is virtually no waking moment that isn’t now an OTL (opportunity to listen) to some form or other of third-party content.” – Charles Vallance Despite the many constraints of lockdowns and pandemic living, there are two parts of us … Continue reading
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This Appliance Dealer Digs April Fool’s Day (and these Radio Commercials Prove It)
Every year at this time, I get to do something extra special—and thoroughly enjoyable, as Don Frei, co-owner of Howard Hughes Appliance, Television, and Sleep Shop in Moscow, Idaho, and I collaborate on creating radio commercials that hit the airwaves … Continue reading
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Meet Your Listeners/Customers Where They Are
by Roy H. Williams This article was originally published in Williams’ Monday Morning Memo (10/4/21) and reprinted in RadioInk (11/8/21). Understanding the distinction between transactional and relational customers is vitally important for business owners and advertising professionals alike, and no … Continue reading
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Harness the Power of a Five-Second Ad
I sold my first five-second radio commercials back in 1975. For the record, that’s thirty years before Clear Channel would proclaim “Less Is More” and with great fanfare begin offering five-second “adlets” or two-second “blinks.” Twitter founder Jack Dorsey had not … Continue reading
WHAT GOOD WRITERS DO
Good writing makes us feel deeply. If you’ve ever loved a canine companion, these words will reduce you to a puddle. And you will feel richer for having read them. Because good writing touches our emotions. Good writing also paints … Continue reading
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The Radio Mercury Awards – #ThirtyYearsinYourEars
2021 marks a milestone for the Radio Mercury awards. For 30 years, these awards have recognized exceptional audio advertising created by advertising agencies, production companies, and radio stations across America. The Mercury is to radio commercials what the Oscar® is … Continue reading
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Remembering Rush Limbaugh
So much has been written and said about Rush Limbaugh recently in the wake of his death at age 70. Much more will be said in the weeks and months ahead, as his millions of listeners and fans mourn his … Continue reading
Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Copy, Copywriting, Paul Harvey, Rush Limbaugh, Uncategorized
Tagged Condom Update, EIB, Excellence in Broadcasting, Feminist Update, Homeless Update, Johnny donovan, Paul Shanklin, Radio, Rush, Rush Limbaugh, Snapple, Talk Radio, Wasem's
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The Speech Therapist In Your Pocket
You and I take the sounds of our words for granted. We don’t even give them a second thought. Having learned our alphabet as kids (to the tune of Twinkle, Twinkle, Little Star, possibly our earliest exposure to the power of … Continue reading
Posted in Uncategorized
Tagged app, children, defect, foreign, Gemiini Educational Systems, impediment, international, Keri Jones, language, pathology, Pullman Regional Hospital, speech, therapy
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