Search RodSpots
-
Recent Posts
Making Radio Work!
Categories
- Acoustics
- Advertising (General)
- Audio Equipment
- Awards
- Beverages
- Billboard
- Branding
- Business
- Casting Talent
- Client-voiced commercials
- Communication
- Consistency
- Consultants
- Consumer behavior
- Copy
- Copywriting
- Demonstration (demo) tapes
- Disclaimers
- editor
- Ginger Beer
- Got Milk?
- Grace Broadcast Sales
- graphic design
- information overload
- Internet
- Jingles
- life lessons
- Madison Avenue
- Magazine
- Management
- Newspaper
- Ogilvy
- Paul Harvey
- Pay-per-click
- political advertising
- Positioning
- Problem-solving
- Procrastination
- Productivity
- Professional Services Advertising
- Promotions
- Proofreading
- Radio Advertising
- Radio Commercials
- Radio Copywriting
- Radio Production
- Radio Sales Cafe
- Recipes
- recruitment
- Rush Limbaugh
- Sales
- Sales & Marketing
- Shop Local
- Sign
- Slogans and taglines
- Storytelling
- TMI
- Uncategorized
- Voice Acting
- Voiceover
Category Archives: Uncategorized
The Era of the Ear
“…there is virtually no waking moment that isn’t now an OTL (opportunity to listen) to some form or other of third-party content.” – Charles Vallance Despite the many constraints of lockdowns and pandemic living, there are two parts of us … Continue reading
Posted in Uncategorized
Leave a comment
This Appliance Dealer Digs April Fool’s Day (and these Radio Commercials Prove It)
Every year at this time, I get to do something extra special—and thoroughly enjoyable, as Don Frei, co-owner of Howard Hughes Appliance, Television, and Sleep Shop in Moscow, Idaho, and I collaborate on creating radio commercials that hit the airwaves … Continue reading
Posted in Uncategorized
Leave a comment
Meet Your Listeners/Customers Where They Are
by Roy H. Williams This article was originally published in Williams’ Monday Morning Memo (10/4/21) and reprinted in RadioInk (11/8/21). Understanding the distinction between transactional and relational customers is vitally important for business owners and advertising professionals alike, and no … Continue reading
Posted in Uncategorized
Leave a comment
Harness the Power of a Five-Second Ad
I sold my first five-second radio commercials back in 1975. For the record, that’s thirty years before Clear Channel would proclaim “Less Is More” and with great fanfare begin offering five-second “adlets” or two-second “blinks.” Twitter founder Jack Dorsey had not … Continue reading
WHAT GOOD WRITERS DO
Good writing makes us feel deeply. If you’ve ever loved a canine companion, these words will reduce you to a puddle. And you will feel richer for having read them. Because good writing touches our emotions. Good writing also paints … Continue reading
Posted in Uncategorized
Leave a comment
The Radio Mercury Awards – #ThirtyYearsinYourEars
2021 marks a milestone for the Radio Mercury awards. For 30 years, these awards have recognized exceptional audio advertising created by advertising agencies, production companies, and radio stations across America. The Mercury is to radio commercials what the Oscar® is … Continue reading
Posted in Uncategorized
Leave a comment
Remembering Rush Limbaugh
So much has been written and said about Rush Limbaugh recently in the wake of his death at age 70. Much more will be said in the weeks and months ahead, as his millions of listeners and fans mourn his … Continue reading
Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Copy, Copywriting, Paul Harvey, Rush Limbaugh, Uncategorized
Tagged Condom Update, EIB, Excellence in Broadcasting, Feminist Update, Homeless Update, Johnny donovan, Paul Shanklin, Radio, Rush, Rush Limbaugh, Snapple, Talk Radio, Wasem's
Leave a comment
The Speech Therapist In Your Pocket
You and I take the sounds of our words for granted. We don’t even give them a second thought. Having learned our alphabet as kids (to the tune of Twinkle, Twinkle, Little Star, possibly our earliest exposure to the power of … Continue reading
Posted in Uncategorized
Tagged app, children, defect, foreign, Gemiini Educational Systems, impediment, international, Keri Jones, language, pathology, Pullman Regional Hospital, speech, therapy
Leave a comment
Putting Your Phone Number in a Radio Ad is a Bad Idea. Here’s Why.
You’re not one of those advertisers who puts their telephone number into their radio ads, are you? Good. Didn’t think so. Because you know better. You chuckle at the mental image of somebody pulling over as they’re driving down the … Continue reading
Posted in Advertising (General), Branding, Business, Copy, Copywriting, Jingles, Professional Services Advertising, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Slogans and taglines, Storytelling, Uncategorized
Tagged 1-800-FLOWERS, ad, Advertising, Commercial, Dissmore's, Geico, Home Depot, Howard Hughes, jingle, Ken Paulson, McDonald's, phone, phone number, Sam Dial, telephone, WalMart, Yellow Pages
Leave a comment
The Picture-Perfect Palouse
The Picture-perfect Palouse – a slideshow featuring photos of the Palouse, captured while on drives and walks in Palouse Country throughout the year. First-time visitors to the Palouse region describe our unique Palouse landscapes as peaceful, tranquil, different from any other … Continue reading
Posted in Uncategorized
Tagged landscapes, Palouse, Palouse images, Palouse landscapes, Palouse photography, PalousePics, photography
3 Comments