Category Archives: Uncategorized

“…there is virtually no waking moment that isn’t now an OTL (opportunity to listen) to some form or other of third-party content.” – Charles Vallance Despite the many constraints of lockdowns and pandemic living, there are two parts of us … Continue reading →

Every year at this time, I get to do something extra special—and thoroughly enjoyable, as Don Frei, co-owner of Howard Hughes Appliance, Television, and Sleep Shop in Moscow, Idaho, and I collaborate on creating radio commercials that hit the airwaves … Continue reading →

by Roy H. Williams This article was originally published in Williams’ Monday Morning Memo (10/4/21) and reprinted in RadioInk (11/8/21). Understanding the distinction between transactional and relational customers is vitally important for business owners and advertising professionals alike, and no … Continue reading →

Good writing makes us feel deeply. If you’ve ever loved a canine companion, these words will reduce you to a puddle. And you will feel richer for having read them. Because good writing touches our emotions. Good writing also paints … Continue reading →

2021 marks a milestone for the Radio Mercury awards. For 30 years, these awards have recognized exceptional audio advertising created by advertising agencies, production companies, and radio stations across America. The Mercury is to radio commercials what the Oscar® is … Continue reading →