Category Archives: Uncategorized

Tom Bodett, Still Kickin’ Butt for Motel 6

Posted on June 9, 2017 by

In 1992, Tom Bodett’s “Singing Phone Number” spot for Motel 6 took the $100,000 Grand Prize in that year’s Radio Mercury Awards. Since then, his radio spots have been Mercury finalists or winners 22 more times, with another Grand Prize … Continue reading →

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Advertising to Make You Smile

Posted on April 10, 2017 by

Over the past few years the guys at Howard Hughes  Appliance, TV, and Sleep Shop have used their radio advertising on April 1st to feature imaginative new products or uses for existing products, invented solely to give listeners a little chuckle. … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Consumer behavior, Copy, Copywriting, Positioning, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Uncategorized | Tagged , , , , , , , , , | Leave a comment

On Radio Anything’s Possible

Posted on January 13, 2017 by

It’s well established that sounds enter the brain faster than visuals, and the memory of those sounds fades more slowly. Which is why, as Paul Harvey once pointed out, as a kid in the classroom, you could answer the teacher’s … Continue reading →

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Political Advertising: Radio Wins the Vote

Posted on September 27, 2016 by

This is the story of how one political candidate harnessed the power of radio advertising to win a competitive election. Following the death of Washington State Representative Steve Hailey, a former state legislator, Don Cox, was appointed to fill his … Continue reading →

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DON’T Use That Song in Your Commercial

Posted on August 18, 2016 by

I was recently asked for a favor: to provide a short voice-over for a video intended for presentation at an upcoming trade show, in exchange for dinner and wine for four at a swanky restaurant, worth around $200-250. We live in … Continue reading →

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What You Don’t Know About Millennials

Posted on August 5, 2016 by

I was working on a post on this very theme when the weekly Small Market Radio Newsletter appeared in my inbox and I read my friend Jay Mitchell’s summary of the most recent research into the media consumption habits of Millennials. … Continue reading →

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Made in America. Kindasorta.

Posted on July 1, 2016 by

          In an article from The Detroit Bureau (“The Voice of the Automotive World” – although Crain’s Automotive News might take exception) the headline a couple days ago read: The most ‘American’ car on the road? Toyota … Continue reading →

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When You Say America, You’ve Said It All

Posted on June 8, 2016 by

“With the backdrop of the Olympics and a comically botched election, this summer is bound to be what Ricardo Marques, a vice president from Budweiser, calls ‘maybe the most American summer ever.’ “So Budweiser is going to potentially ingenious, potentially … Continue reading →

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Radio Ads Outperform Other Media In Actual R.O.I.

Posted on June 2, 2016 by

LONDON: The £592m spent on radio advertising in the UK in 2015 represented a value of £4.6bn to advertisers, according to a new report. British advertisers using radio there enjoyed a return on investment (ROI) of ￡7.70 for every ￡1 … Continue reading →

Posted in Magazine, Newspaper, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Uncategorized | Tagged , , , , , | Leave a comment

Cremo of the Crop

Posted on May 27, 2016 by

Some time ago I heard Michael Savage reading a commercial for a men’s shaving product called Cremo and boy, did he sound excited. Now because I shave regularly and, like most guys, occasionally nick myself, his message caught my attention and the name of … Continue reading →

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