Every year at this time, I get to do something extra special—and thoroughly enjoyable, as Don Frei, co-owner of Howard Hughes Appliance, Television, and Sleep Shop in Moscow, Idaho, and I collaborate on creating radio commercials that hit the airwaves for just one day a year.
Their purpose is simply to bring a smile, maybe even a chuckle, to their friends and customers. We created the first five of these spots for April Fools Day, 2010, not knowing what to expect. The response from listeners was flabbergasting! Quite a few people stopped by the store to thank Don personally. A few—and I’m not joking—even came in hoping to see the “pet-drying attachment.” Many more called the store to say how much they’d enjoyed the spots. Even the morning man at a rival station made it a point to express his appreciation.
Each year since, we’ve added one or two new spots to the collection. This year, we drafted Dana, a longtime service technician, to lend his expertise on a fun science project. And Don’s daughter (and partner in the business), Melissa, agreed to do a daughter-dad spot featuring refrigerator jokes. And Don recorded a third new spot on washing golf balls with the laundry. (Yes, it’s a thing.)
Here, for your enjoyment, are Howard Hughes’ special April 1st commercials, starting with the three we recorded for this year’s schedule.
If you especially like one of them, we’d love to hear which one and why. Enjoy!
CLEANING YOUR GOLF BALLS
COOKING WITH YOUR DISHWASHER
FUN WITH A MICROWAVE OVEN
PET DRYING ATTACHMENT
SLUMBERLAND SLEEP SYSTEM
DIRTY TOOLS? THROW ‘EM IN THE DISHWASHER
REFRIGERATOR LIVE WELL
H T T V
LINE-FRESH DRYING YEAR-ROUND