Search RodSpots
Email Subscription
-
Recent Posts
Categories
Monthly Archives: July 2011
DONT U MAKE THESE MISTAKE’S
Working in radio does not give us license to trash the English language. After all, we’re supposed to be professional communicators, right? We radio folks may find it easier to hide our misspellings, grammatical and punctuation errors behind a microphone … Continue reading
Posted in Advertising - General, Advertising - Radio, Communication, Sales & Marketing
Tagged ad, Advertising, communication, copy, copywriting, English usage, grammar, language, marketing, punctuation, speaking, speech, spelling, writing
Leave a comment
RADIO-MERCURY MUSINGS
Each year since 2004 I’ve retained copies of my best radio work from the previous year, with a view toward entering them in radio’s premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15 commercials from which I’d … Continue reading