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Monthly Archives: July 2022
On Creativity – lessons from LA Gear, Jesse Stone, James Bond, and the Bible)
“That’s really creative—I like it!” For an ad writer, getting that kind of reaction to a new spot or campaign idea brings joy-joy feelings. But what makes someone creative? Is it innate or learned behavior? What exactly is creativity? I … Continue reading
“Make Us Famous”
Early in his snarky, whip-smart analysis of what advertising can and cannot do for a business or brand, veteran adman Bob Hoffman asks: – Why do some actors get million dollar fees for appearing in movies while other equally good actors get … Continue reading
Posted in Uncategorized
Tagged ad, Advertising, branding, Commercial, marketing, Radio, Radio Advertising
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