Monthly Archives: August 2012

I’d Like to “Buy Local” But… (Guest Blog)

Posted on August 29, 2012 by Rod Schwartz

Thanks to my generous and talented friend Blaine Parker for letting me share his insights with you.  This article originally appeared in his “relentless weekly screed,” otherwise known as Hot Points.  Get your free subscription here. As many of my … Continue reading →

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Sometimes the Client Wins the Award

Posted on August 27, 2012 by Rod Schwartz

On the same day the Radio Mercury Finalists were announced (my lone entry not having made the final cut), I received word that one of my favorite clients, a local supermarket, had won top honors in a recent marketing competition … Continue reading →

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Some Mighty Fine Radio Work!

Posted on August 24, 2012 by Rod Schwartz

This year’s Radio Mercury Awards competition include some real gems produced by radio station creatives. Among my favorites, these spots for garage door specialist Buy Doors Direct: A catchy tune, real humor that stays anchored to the sales message, an … Continue reading →

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The Best Steak Marinade Ever

Posted on August 21, 2012 by Rod Schwartz

A great steak needs nothing but a bit of salt and pepper. Having grown up in Chicago, I know the taste and buttery texture of a great corn-fed beef steak.  We never marinated them.  Never had to. Now I live … Continue reading →

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Advertising Slogans We’d Love to See – Any Mass Retailer

Posted on August 12, 2012 by Rod Schwartz

Lowest Prices of the Season* *and by that we mean “until the next time we say ‘Lowest Prices of the Season.’” Ever ask yourself what all these stores mean when they advertise “lowest prices of the season” or “biggest sale … Continue reading →

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Finding and Keeping a Great Salesman

Posted on August 10, 2012 by Rod Schwartz

In a March 2012 blog post, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business.  He used professional photographers to illustrate his point that managing time and … Continue reading →

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Chris Lytle on “Inbox Detox”

Posted on August 8, 2012 by Rod Schwartz

When Chris Lytle has something to say, it’s worth paying attention.  Especially if you’re in sales. This morning I received two emails from Chris.  The first was in response to a question I asked him last week.  The second, a … Continue reading →

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An Advertising Slogan We’d Love to See – Casino

Posted on August 5, 2012 by Rod Schwartz

Drove past this billboard some years ago and had to snap a picture of it. “Where winning happens,” the casino’s headline cheerfully proclaims. And winning does happen, of course. Occasionally. I wonder if they’d entertain an alternate headline: “What Have You Got … Continue reading →

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