Category Archives: graphic design

Professional Voice-over and Narration for…Five Bucks?

Posted on January 23, 2013 by Rod Schwartz

The post at Radio Sales Cafe, from a Chicago-area radio guy, read: “5 DOLLARS! Check me out on FIVERR” Intrigued and a bit skeptical, I clicked on the link. Sure enough, there he was. Chicago-area radio announcer will cut your … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consultants, Copy, Copywriting, Disclaimers, graphic design, Jingles, Problem-solving, Productivity, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Uncategorized, Voice Acting, Voiceover | Tagged , , , , , , , , , , , , , , | 1 Comment

Dazzling Them With Brilliance in Moscow, ID

Posted on September 5, 2012 by Rod Schwartz

You can’t drive by this thing without noticing it.  And that, of course, was the whole idea: make it BIG, COLORFUL, and IN YOUR FACE!!  The first time I saw it, I thought, “WOW! Brilliant marketing, Tri-State!!” Each side of … Continue reading →

Posted in Advertising (General), Billboard, Business, Communication, Copy, graphic design, information overload, Magazine, Newspaper, Positioning, Print, Promotions, Proofreading, Radio Advertising, Sales, Sales & Marketing, Shop Local, Sign, Slogans and taglines, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Jelly Bean Branding

Posted on April 29, 2012 by Rod Schwartz

Betcha didn’t know that April 22nd was Jelly Bean Day. Or that jelly beans have been around since at least the time of the Civil War. As kids, we ate our fill of them every Easter season.  Then they’d pretty … Continue reading →

Posted in Branding, Communication, graphic design, Sales & Marketing | Tagged , , , , , , , , | Leave a comment

Context Matters

Posted on April 25, 2012 by Rod Schwartz

Whenever I meet with a new advertising client or prospect, one of the first items of business is to come to a meeting of the minds concerning the singular importance of: The Message. What-the-ad-says has more to do with the … Continue reading →

Posted in Advertising (General), Branding, Communication, Copy, Copywriting, editor, graphic design, Newspaper, Print, Problem-solving, Professional Services Advertising, Promotions, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Sales & Marketing, Storytelling | Tagged , , , , , , , , | Leave a comment