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Category Archives: Copy
An Email from a Listener About the Commercials
The email read, in part: Was listening to the local news this morning…which is always informative and entertaining…. and just wanted to say that two relatively new commercials have broken into my Top 5. #1. Moscow & Pullman Eye Care. Those … Continue reading
Remembering Rush Limbaugh
So much has been written and said about Rush Limbaugh recently in the wake of his death at age 70. Much more will be said in the weeks and months ahead, as his millions of listeners and fans mourn his … Continue reading
Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Copy, Copywriting, Paul Harvey, Rush Limbaugh, Uncategorized
Tagged Condom Update, EIB, Excellence in Broadcasting, Feminist Update, Homeless Update, Johnny donovan, Paul Shanklin, Radio, Rush, Rush Limbaugh, Snapple, Talk Radio, Wasem's
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What POTUS Can Teach Us About Marketing
Editor’s Preface: The following article has drawn more response than any we’ve ever run. Heading into what is likely to be the most contentious political contest in recent history, a number of readers have asked about this piece all over … Continue reading
Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners
Business owners and radio marketing executives get answers to their questions on marketing in a COVID-19 world by Roy H. Williams (the Wizard of Ads®) Ryan Deiss (founder of DigitalMarketer.com), and Daniel Whittington (Chancellor of Wizard Academy). Send your questions … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consultants, Copy, Copywriting, life lessons, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Shop Local, Slogans and taglines, Storytelling
Tagged Advertising, business, marketing, story, Storytelling, Wizard of Ads, words
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Ask the Wizard of Ads® – Free Now!
Roy H. Williams, the Wizard of Ads®, and Wizard Academy Chancellor, Daniel Whittington, recently announced that they will be offering weekly one-hour videos, in which they answer advertising and business questions submitted to them by email. It’s a generous offer … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling
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Seeing With Your Ears
His canvas was our minds. His paintbrush, words. And the pictures he painted so vividly made us see. They made us think. And they made us buy – whatever he was selling. Paul Harvey was the master of spoken-word communication. His choice … Continue reading
Advertising Lessons from 1923 and 1927
He is “…hopelessly out of date, and amazingly current. He was the outstanding copywriter and strategist of his time; he made $100,000 a year and more writing advertising when that kind of money was important even to the U.S. Treasury.” … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consistency, Consultants, Consumer behavior, Copy, Copywriting, Demonstration (demo) tapes, Madison Avenue, Magazine, Newspaper, Ogilvy, Positioning, Print, Problem-solving, Sales, Sales & Marketing, Slogans and taglines, Storytelling
Tagged Claude, Hopkins, lessons, preemptive advertising, Scientific Advertising
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Listening to These Commercials Can Make You a Better Writer
The finalists in the 2018 Radio Mercury Awards have been announced. The 100 or so commercials that made the cut represent some of the best work being done in radio advertising today. From this group, a dozen or two will … Continue reading
How to Amplify Your Word-of-Mouth (Guaranteed)
You prize good word-of-mouth don’t you? We all do. Word-of-mouth may not create business, but it helps create a preference for your business or brand in the heart of the hearer. Good radio advertising can have the same effect, only multiplied and amplified. … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Internet, Magazine, Newspaper, Pay-per-click, Positioning, Print, Productivity, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling, Voice Acting
Tagged print, Radio, results, ROI, speech, word-of-mouth, word-of-mouth advertising
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Rod Schwartz's radio advertising blog 