Category Archives: information overload

Advertising and the Two Gateways to the Brain

Posted on February 18, 2017 by Rod Schwartz

Which is more powerful, the eye or the ear?  If you could keep just one of these two senses, which would you choose? Strange questions to ask, but stay with me for a moment. We don’t give much thought to our … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Copywriting, Demonstration (demo) tapes, information overload, Jingles, Magazine, Newspaper, Positioning, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , , , | 2 Comments

Radio Is Dead. Long Live Radio.

Posted on February 11, 2013 by Rod Schwartz

CBC’s “Under The Influence” radio program, hosted by Terry O’Reilly, recently devoted an entire show to illustrate, in Mr. O’Reilly’s words: “…the incredible creativity happening in radio advertising around the world today.” First stop: Hanover, Germany, where a music school … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, information overload, Internet, Ogilvy, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Storytelling, Uncategorized | Tagged , , , , , | 1 Comment

Dazzling Them With Brilliance in Moscow, ID

Posted on September 5, 2012 by Rod Schwartz

You can’t drive by this thing without noticing it.  And that, of course, was the whole idea: make it BIG, COLORFUL, and IN YOUR FACE!!  The first time I saw it, I thought, “WOW! Brilliant marketing, Tri-State!!” Each side of … Continue reading →

Posted in Advertising (General), Billboard, Business, Communication, Copy, graphic design, information overload, Magazine, Newspaper, Positioning, Print, Promotions, Proofreading, Radio Advertising, Sales, Sales & Marketing, Shop Local, Sign, Slogans and taglines, Uncategorized | Tagged , , , , , , , , , , , , , , | Leave a comment

Chris Lytle on “Inbox Detox”

Posted on August 8, 2012 by Rod Schwartz

When Chris Lytle has something to say, it’s worth paying attention.  Especially if you’re in sales. This morning I received two emails from Chris.  The first was in response to a question I asked him last week.  The second, a … Continue reading →

Posted in Consultants, email, information overload, Problem-solving, Productivity, Sales & Marketing, TMI | Tagged , , , , , , , | Leave a comment