When Chris Lytle has something to say, it’s worth paying attention. Especially if you’re in sales.
This morning I received two emails from Chris. The first was in response to a question I asked him last week. The second, a reply to my “thank you” email, read as follows:
Sorry for the delay. I was getting my e-mail down to zero. Here’s an audio to post on your site if you’d like.
“Getting my e-mail down to zero.”
How quintessentially Chris, always the master when it comes to piquing one’s curiosity (as with his famous email subject line: Quick question…)
So, I opened the audio file and listened while sipping my morning coffee.
Yup, right on (as usual), Chris. Listen and see if you don’t agree.
Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He joined the Pullman (Wash.) Radio Group in 1979, where he worked until his retirement at the end of 2022. From 1991 to March 2024, Rod and his family operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada.
Rod currently operates an independent advertising, marketing, and media consultancy for radio stations, independent business owners and busy professionals, and he continues providing syndicated audio features to radio and TV station clients. More information is available at RodSchwartz.com.
An avid photographer, Rod shares some of his favorite images at PalousePics.com and on his Viewbug gallery. See Links for details.
RodSpots: the Next Chapter 