When Chris Lytle has something to say, it’s worth paying attention. Especially if you’re in sales.
This morning I received two emails from Chris. The first was in response to a question I asked him last week. The second, a reply to my “thank you” email, read as follows:
Sorry for the delay. I was getting my e-mail down to zero. Here’s an audio to post on your site if you’d like.
“Getting my e-mail down to zero.”
How quintessentially Chris, always the master when it comes to piquing one’s curiosity (as with his famous email subject line: Quick question…)
So, I opened the audio file and listened while sipping my morning coffee.
Yup, right on (as usual), Chris. Listen and see if you don’t agree.
Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He joined the Pullman (Wash.) Radio Group in 1979, where he worked until his retirement at the end of 2022. Since 1991, Rod and his family have operated Grace Broadcast Sales (GraceBroadcast.com), providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada.
Rod also operates an independent advertising, marketing, and communications consultancy for small business owners and professionals, FirstStrikeAdvertising.com.
An avid photographer, Rod shares some of his favorite images of the Palouse at PalousePics.com and on his Viewbug gallery.