An Advertising Slogan We’d Love to See – Casino

"Where Winning Happens"

Guaranteed in writing, tooDrove past this billboard some years ago and had to snap a picture of it.

Drove past this billboard some years ago and had to snap a picture of it.

“Where winning happens,” the casino’s headline cheerfully proclaims.

And winning does happen, of course.

Occasionally.

I wonder if they’d entertain an alternate headline:

“What Have You Got to Lose?” 

About Rod Schwartz

Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He became sales manager for the Pullman Radio Group in 1979 and served in that position until 2006. He continues to serve clients in the region as the stations’ senior account executive. Since 1991, Rod and his family have operated Grace Broadcast Sales, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. An avid photographer, Rod shares some of his favorite images of the Palouse at PalousePics.com.
This entry was posted in Advertising (General), Branding, Communication, Copy, Copywriting, Positioning, Sales & Marketing, Slogans and taglines and tagged , , , . Bookmark the permalink.

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