An Advertising Slogan We’d Love to See – Casino

"Where Winning Happens"

Guaranteed in writing, tooDrove past this billboard some years ago and had to snap a picture of it.

Drove past this billboard some years ago and had to snap a picture of it.

“Where winning happens,” the casino’s headline cheerfully proclaims.

And winning does happen, of course.


I wonder if they’d entertain an alternate headline:

“What Have You Got to Lose?” 

About Rod Schwartz

Rod Schwartz backed into a lifelong career in radio advertising in 1973 in Springfield, Illinois. He joined the Pullman (Wash.) Radio Group in 1979, where he worked until his retirement at the end of 2022. Since 1991, Rod and his family have operated Grace Broadcast Sales (, providing short-form syndicated radio features to radio and TV stations across the U.S. and Canada. Rod also operates an independent advertising, marketing, and communications consultancy for small business owners and professionals, An avid photographer, Rod shares some of his favorite images of the Palouse at and on his Viewbug gallery.
This entry was posted in Advertising (General), Branding, Communication, Copy, Copywriting, Positioning, Sales & Marketing, Slogans and taglines and tagged , , , . Bookmark the permalink.

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