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Monthly Archives: January 2017
On Radio Anything’s Possible
It’s well established that sounds enter the brain faster than visuals, and the memory of those sounds fades more slowly. Which is why, as Paul Harvey once pointed out, as a kid in the classroom, you could answer the teacher’s … Continue reading
Posted in Uncategorized
Tagged Advertising, brain, engaging, media, Mercury Awards, mind, pictures, Radio, speech
2 Comments
Rod Schwartz's radio advertising blog 