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Tag Archives: Radio
Remembering Rush
So much has been written and said about Rush Limbaugh this past week in the wake of his death at age 70. Much more will be said in the weeks and months ahead, as his millions of listeners and fans … Continue reading
Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Copy, Copywriting, Paul Harvey, Rush Limbaugh, Uncategorized
Tagged Condom Update, EIB, Excellence in Broadcasting, Feminist Update, Homeless Update, Johnny donovan, Paul Shanklin, Radio, Rush, Rush Limbaugh, Snapple, Talk Radio, Wasem's
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Rodney Dangerfield, Bank of Pullman, and Me
Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the heftier the fee. Whether a celebrity endorsement is worth the sizable extra investment is debatable. It’s one thing to have a spokesman who is intimately, if … Continue reading
Posted in Advertising (General), Branding, Business, Casting Talent, Client-voiced commercials, Jingles, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Slogans and taglines
Tagged Advertising, Bank, celebrity, Commercial, endorsement, Pullman, Radio, Rodney Dangerfield, Washington
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How to Amplify Your Word-of-Mouth (Guaranteed)
You prize good word-of-mouth don’t you? We all do. Word-of-mouth may not create business, but it helps create a preference for your business or brand in the heart of the hearer. Good radio advertising can have the same effect, only multiplied and amplified. … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Internet, Magazine, Newspaper, Pay-per-click, Positioning, Print, Productivity, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling, Voice Acting
Tagged print, Radio, results, ROI, speech, word-of-mouth, word-of-mouth advertising
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A Modest Proposal for Radio
Do Most Radio Ads Suck? Jeff Sexton is an ad writer, and a damn good one. He occasionally teaches ad writing at Wizard Academy and is himself one of the Wizard of Ads® Partners. I subscribe to Jeff’s blog and … Continue reading
Posted in Advertising (General), Branding, Business, Casting Talent, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling, Uncategorized, Voice Acting, Voiceover
Tagged ad, Advertising, copy, copywriting, Production, quality, Radio, suck, TV, writing
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Thoroughbred Radio Ad Campaign Races into Hall of Fame
One of my very favorite advertising campaigns of all time has to do with horse racing. And life, laughter, and modern culture. It’s DeVito/Verdi’s brilliant “And They’re Off…” campaign, winner of multiple advertising awards over the years, including their induction … Continue reading
Posted in Advertising (General), Awards, Branding, Business, Communication, Consistency, Copywriting, Positioning, Print, Radio Advertising, Radio Commercials, Radio Copywriting, Slogans and taglines, Storytelling, Voice Acting
Tagged ad, Award, campaign, Clio, Commercial, DeVito/Verdi, horse, Mercury, NTRA, racing, Radio, theater-of-the-mind
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Testimonial Ads Earn High Marks from the Wizard of Ads®
Most people reading this blog know who Roy H. Williams is. The Wizard of Ads®, founder of Wizard Academy and the American Small Business Institute, author of the best-selling Wizard of Ads® trilogy and co-author with partners Jeffrey and Bryan … Continue reading
Posted in Uncategorized
Tagged "Roy H. Williams", ad, Advertising, Clearview Eye Clinic, Commercial, Dr David Leach, Radio, testimonial, Wizard, Wizard of Ads
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Help Wanted: Have a Job to Fill? Attract More, Better Applicants with Radio Advertising
What’s the best way to attract your next superstar? Hire your local radio station. Continue reading
Posted in Advertising (General), Business, Client-voiced commercials, Copywriting, Internet, Newspaper, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, recruitment
Tagged Advertising, employee, employment, help wanted, hiring, job, Radio, recruitment
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For All Your [Fill-in-the-Blank] Needs
cli·ché (noun) – a phrase that is overused and betrays a lack of original thought Just for fun sometime, make a mental note of all the ads you encounter that contain these five words: “for all your __________ needs.” Every time … Continue reading
Posted in Branding, Business, Client-voiced commercials, Copy, Copywriting, Ogilvy, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production
Tagged Advertising, cliche, print, Radio, TV
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How the New Business Landscape Is Challenging Tradition and Igniting Radio Advertising Sales
How long before the rest of the matches in this photo will ignite? It’s a good way to think about an emerging trend in business, including radio advertising sales. A recent article in INSIDE RADIO talked about new and emerging prospect … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Grace Broadcast Sales, Internet, Positioning, Productivity, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling
Tagged Advertising, Amazon, Grace Broadcast Sales, non-traditional, prospects, Radio, Radio Sales Cafe, sales, small business
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