Category Archives: Problem-solving

Help Wanted: Have a Job to Fill? Attract More, Better Applicants with Radio Advertising

Posted on July 25, 2017 by

What’s the best way to attract your next superstar? Hire your local radio station. Continue reading →

Posted in Advertising (General), Business, Client-voiced commercials, Copywriting, Internet, Newspaper, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, recruitment | Tagged , , , , , , , | Leave a comment

Advertising and the Two Gateways to the Brain

Posted on February 18, 2017 by

Which is more powerful, the eye or the ear?  If you could keep just one of these two senses, which would you choose? Strange questions to ask, but stay with me for a moment. We don’t give much thought to our … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Copywriting, Demonstration (demo) tapes, information overload, Jingles, Magazine, Newspaper, Positioning, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , , , | 1 Comment

Speaking of “Word of Mouth…”

Posted on August 1, 2016 by

“Word-of-mouth” is not advertising.  It’s a personal recommendation.  It starts with someone being deeply impressed by a product or service, so much so that when an opportunity arises, he or she tells another person about it. With this in mind, may I offer you a … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Internet, Problem-solving, Radio Advertising, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing | Leave a comment

Penetrating the Consumer Brain

Posted on July 21, 2016 by

The goal of all advertising is simply to penetrate the human brain*, the seat of all our thoughts, emotions, and choices. My goal as an advertising professional – and yours as a business owner – is to make your company the … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Internet, Magazine, Management, Newspaper, Positioning, Print, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , | Leave a comment

On Selling Soap (Meet My New Friend, Duke Cannon)

Posted on January 17, 2015 by

I made a new friend this past Christmas, thanks to my wife. His name is Duke Cannon. Duke sells soap, about which we’ll talk more in just a bit. Did you know that Soap-selling has a storied history? Andrew Pears (b. … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, Copywriting, Internet, Jingles, life lessons, Madison Avenue, Magazine, Newspaper, Positioning, Problem-solving, Productivity, Radio Advertising, Sales, Slogans and taglines, Storytelling, Uncategorized | 1 Comment

Radio Is Dead. Long Live Radio.

Posted on February 11, 2013 by

CBC’s “Under The Influence” radio program, hosted by Terry O’Reilly, recently devoted an entire show to illustrate, in Mr. O’Reilly’s words: “…the incredible creativity happening in radio advertising around the world today.” First stop: Hanover, Germany, where a music school … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, information overload, Internet, Ogilvy, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Storytelling, Uncategorized | Tagged , , , , , | 1 Comment

Professional Voice-over and Narration for…Five Bucks?

Posted on January 23, 2013 by

The post at Radio Sales Cafe, from a Chicago-area radio guy, read: “5 DOLLARS! Check me out on FIVERR” Intrigued and a bit skeptical, I clicked on the link. Sure enough, there he was. Chicago-area radio announcer will cut your … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consultants, Copy, Copywriting, Disclaimers, graphic design, Jingles, Problem-solving, Productivity, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Uncategorized, Voice Acting, Voiceover | Tagged , , , , , , , , , , , , , , | 1 Comment

Expert Use of Radio Advertising by LASIK and Cataract Surgery Specialist – Another Radio Advertising Success Story

Posted on January 6, 2013 by

As radio advertising professionals, our job is to help businesses tell their stories in a way that engages the listener’s imagination. This is because the ultimate destination of any advertising message is the consumer’s brain, where judgments are made about … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Ogilvy, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , , , , , | Leave a comment

I’d Like to “Buy Local” But… (Guest Blog)

Posted on August 29, 2012 by

Thanks to my generous and talented friend Blaine Parker for letting me share his insights with you.  This article originally appeared in his “relentless weekly screed,” otherwise known as Hot Points.  Get your free subscription here. As many of my … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Radio Advertising, Radio Commercials, Radio Production, Sales, Sales & Marketing, Shop Local, Storytelling, Uncategorized | Tagged , , , , , , , , , | Leave a comment

An Expensive Lesson on the Value of Branding (Guest Blog)

Posted on August 13, 2012 by

{Thanks to the irrepressible Phil Bernstein of Portland, OR for this insightful post on the value of brand advertising, reprinted here with his permission.} Recently I met with the Executive Vice President of a phone and Internet company in the … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Positioning, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Sales, Sales & Marketing | Tagged , , , , , , , , , , , , , | Leave a comment