Category Archives: Problem-solving

Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners

Posted on April 20, 2020 by Rod Schwartz

Business owners and radio marketing executives get answers to their questions on marketing in a COVID-19 world by Roy H. Williams (the Wizard of Ads®) Ryan Deiss (founder of DigitalMarketer.com), and Daniel Whittington (Chancellor of Wizard Academy). Send your questions … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consultants, Copy, Copywriting, life lessons, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Shop Local, Slogans and taglines, Storytelling | Tagged , , , , , , | Leave a comment

Ask the Wizard of Ads® – Free Now!

Posted on April 1, 2020 by Rod Schwartz

Roy H. Williams, the Wizard of Ads®, and Wizard Academy Chancellor, Daniel Whittington, recently announced that they will be offering weekly one-hour videos, in which they answer advertising and business questions submitted to them by email. It’s a generous offer … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling | Leave a comment

What Businesses Need From Local Radio Right Now

Posted on March 24, 2020 by Rod Schwartz

What do businesses, especially those closed due to the COVID-19 pandemic,  need from their local radio stations right now?  A relevant advertising message that addresses the new reality of closures, quarantines, business not-as-usual.  At minimum, the information businesses need to … Continue reading →

Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Grace Broadcast Sales, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Shop Local, Storytelling | Tagged , , , , , , , | 2 Comments

Seeing With Your Ears

Posted on October 22, 2018 by Rod Schwartz

His canvas was our minds. His paintbrush, words. And the pictures he painted so vividly made us see. They made us think.  And they made us buy – whatever he was selling. Paul Harvey was the master of spoken-word communication. His choice … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Paul Harvey, Positioning, Problem-solving, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Voice Acting, Voiceover | Leave a comment

Advertising Lessons from 1923 and 1927

Posted on April 24, 2018 by Rod Schwartz

He is “…hopelessly out of date, and amazingly current. He was the outstanding copywriter and strategist of his time; he made $100,000 a year and more writing advertising when that kind of money was important even to the U.S. Treasury.” … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consistency, Consultants, Consumer behavior, Copy, Copywriting, Demonstration (demo) tapes, Madison Avenue, Magazine, Newspaper, Ogilvy, Positioning, Print, Problem-solving, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , | Leave a comment

A Modest Proposal for Radio

Posted on October 18, 2017 by Rod Schwartz

 Do Most Radio Ads Suck? Jeff Sexton is an ad writer, and a damn good one. He occasionally teaches ad writing at Wizard Academy and is himself one of the Wizard of Ads® Partners. I subscribe to Jeff’s blog and … Continue reading →

Posted in Advertising (General), Branding, Business, Casting Talent, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling, Uncategorized, Voice Acting, Voiceover | Tagged , , , , , , , , , | Leave a comment

Help Wanted: Have a Job to Fill? Attract More, Better Applicants with Radio Advertising

Posted on July 25, 2017 by Rod Schwartz

What’s the best way to attract your next superstar? Hire your local radio station. Continue reading →

Posted in Advertising (General), Business, Client-voiced commercials, Copywriting, Internet, Newspaper, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, recruitment | Tagged , , , , , , , | Leave a comment

Advertising and the Two Gateways to the Brain

Posted on February 18, 2017 by Rod Schwartz

Which is more powerful, the eye or the ear?  If you could keep just one of these two senses, which would you choose? Strange questions to ask, but stay with me for a moment. We don’t give much thought to our … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Copywriting, Demonstration (demo) tapes, information overload, Jingles, Magazine, Newspaper, Positioning, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , , , | 1 Comment

Speaking of “Word of Mouth…”

Posted on August 1, 2016 by Rod Schwartz

“Word-of-mouth” is not advertising.  It’s a personal recommendation.  It starts with someone being deeply impressed by a product or service, so much so that when an opportunity arises, he or she tells another person about it. With this in mind, may I offer you a … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Internet, Problem-solving, Radio Advertising, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing | Leave a comment

Penetrating the Consumer Brain

Posted on July 21, 2016 by Rod Schwartz

The goal of all advertising is simply to penetrate the human brain*, the seat of all our thoughts, emotions, and choices. My goal as an advertising professional – and yours as a business owner – is to make your company the … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, Copywriting, Internet, Magazine, Management, Newspaper, Positioning, Print, Problem-solving, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , | Leave a comment