Tag Archives: mind

Advertising and the Two Gateways to the Brain

Posted on February 18, 2017 by Rod Schwartz

Which is more powerful, the eye or the ear?  If you could keep just one of these two senses, which would you choose? Strange questions to ask, but stay with me for a moment. We don’t give much thought to our … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Copywriting, Demonstration (demo) tapes, information overload, Jingles, Magazine, Newspaper, Positioning, Print, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling | Tagged , , , , , , , , , , | 1 Comment

On Radio Anything’s Possible

Posted on January 13, 2017 by Rod Schwartz

It’s well established that sounds enter the brain faster than visuals, and the memory of those sounds fades more slowly. Which is why, as Paul Harvey once pointed out, as a kid in the classroom, you could answer the teacher’s … Continue reading →

Posted in Uncategorized | Tagged , , , , , , , , | 2 Comments