Monthly Archives: January 2015

On Selling Soap (Meet My New Friend, Duke Cannon)

Posted on January 17, 2015 by Rod Schwartz

I made a new friend this past Christmas, thanks to my wife. His name is Duke Cannon. Duke sells soap, about which we’ll talk more in just a bit. Did you know that Soap-selling has a storied history? Andrew Pears (b. … Continue reading →

Posted in Advertising - General, Advertising - Jingles, Advertising - Newspaper, Advertising - Radio, Advertising -Slogans and Taglines, Branding - Positioning, Communication, Copywriting, Uncategorized | 1 Comment

“If I don’t go, I don’t get”

Posted on January 2, 2015 by Rod Schwartz

After an extensive Internet search, I’ve concluded that I may be in possession of the only extant copy of the Warner & Swasey Company’s remarkable collection of American Business Ads, published 40 years ago under the title: “1776-1976 What has … Continue reading →

Posted in Advertising - General, Advertising - Newspaper, Advertising -Slogans and Taglines, Branding - Positioning, Communication, Sales & Marketing, Uncategorized | Tagged , , , , , , , , , , | 4 Comments