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Category Archives: Advertising (General)
An Email from a Listener About the Commercials
The email read, in part: Was listening to the local news this morning…which is always informative and entertaining…. and just wanted to say that two relatively new commercials have broken into my Top 5. #1. Moscow & Pullman Eye Care. Those … Continue reading
Remembering Rush Limbaugh
So much has been written and said about Rush Limbaugh recently in the wake of his death at age 70. Much more will be said in the weeks and months ahead, as his millions of listeners and fans mourn his … Continue reading
Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Copy, Copywriting, Paul Harvey, Rush Limbaugh, Uncategorized
Tagged Condom Update, EIB, Excellence in Broadcasting, Feminist Update, Homeless Update, Johnny donovan, Paul Shanklin, Radio, Rush, Rush Limbaugh, Snapple, Talk Radio, Wasem's
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What POTUS Can Teach Us About Marketing
Editor’s Preface: The following article has drawn more response than any we’ve ever run. Heading into what is likely to be the most contentious political contest in recent history, a number of readers have asked about this piece all over … Continue reading
Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners
Business owners and radio marketing executives get answers to their questions on marketing in a COVID-19 world by Roy H. Williams (the Wizard of Ads®) Ryan Deiss (founder of DigitalMarketer.com), and Daniel Whittington (Chancellor of Wizard Academy). Send your questions … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consultants, Copy, Copywriting, life lessons, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Shop Local, Slogans and taglines, Storytelling
Tagged Advertising, business, marketing, story, Storytelling, Wizard of Ads, words
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Ask the Wizard of Ads® – Free Now!
Roy H. Williams, the Wizard of Ads®, and Wizard Academy Chancellor, Daniel Whittington, recently announced that they will be offering weekly one-hour videos, in which they answer advertising and business questions submitted to them by email. It’s a generous offer … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Copy, Copywriting, Grace Broadcast Sales, Positioning, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling
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Rodney Dangerfield, Bank of Pullman, and Me
Celebrities are paid handsomely for endorsing products and services; the bigger the celebrity, the heftier the fee. Whether a celebrity endorsement is worth the sizable extra investment is debatable. It’s one thing to have a spokesman who is intimately, if … Continue reading
Posted in Advertising (General), Branding, Business, Casting Talent, Client-voiced commercials, Jingles, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Slogans and taglines
Tagged Advertising, Bank, celebrity, Commercial, endorsement, Pullman, Radio, Rodney Dangerfield, Washington
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Seeing With Your Ears
His canvas was our minds. His paintbrush, words. And the pictures he painted so vividly made us see. They made us think. And they made us buy – whatever he was selling. Paul Harvey was the master of spoken-word communication. His choice … Continue reading
“How Often Should My Message Be Repeated?”
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker’s famous quote on advertising has been widely disseminated. For some, it has inspired bold risk-taking and marketing breakthroughs; “nothing ventured, nothing gained.” … Continue reading
Rod Schwartz's radio advertising blog 