Tag Archives: Strategy

What POTUS Can Teach Us About Marketing

Posted on October 15, 2020 by Rod Schwartz

Editor’s Preface: The following article has drawn more response than any we’ve ever run. Heading into what is likely to be the most contentious political contest in recent history, a number of readers have asked about this piece all over … Continue reading →

Posted in Advertising (General), Branding, Business, Communication, Copy, political advertising, Positioning, Slogans and taglines, Storytelling | Tagged , , , , | Leave a comment