Monthly Archives: May 2011

CAR DEALER RADIO ADVERTISING…IMPROVED

Posted on May 25, 2011 by Rod Schwartz

Too many car dealer radio and TV ads sound the same. They all use the same tired clichés, hyperboles, and ad-speak. They shout at the listener, thump their chest, and answer questions nobody’s asking. Small wonder that consumers find it … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , , , , , | Leave a comment

Grace Broadcast Sales Celebrates 20 Years of Service to Local Direct Radio Advertising Sales Departments and Radio Advertisers

Posted on May 10, 2011 by Rod Schwartz

(reprinted by permission from Small Market Radio Newsletter, May 9, 2011) 20 Years of Service The year was 1991. A radio seller and sales manager was about to take the leap of faith familiar to all business owners.  For years, … Continue reading →

Posted in Communication, Grace Broadcast Sales, Radio Advertising, Radio Production, Radio Sales Cafe, Sales & Marketing, Uncategorized | Tagged , , , , , , , | Leave a comment