Monthly Archives: May 2011

CAR DEALER RADIO ADVERTISING…IMPROVED

I had an opportunity to work with a colleague’s auto dealer client last week. His client, Mark, manages the local Chevrolet store and has been its radio spokesman for many years.  Mark writes all his own copy. This is the … Continue reading

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , , , , , | Leave a comment

Grace Broadcast Sales Celebrates 20 Years of Service to Local Direct Radio Advertising Sales Departments and Radio Advertisers

(reprinted by permission from Small Market Radio Newsletter, May 9, 2011) 20 Years of Service The year was 1991. A radio seller and sales manager was about to take the leap of faith familiar to all business owners.  For years, … Continue reading

Posted in Communication, Grace Broadcast Sales, Radio Advertising, Radio Production, Radio Sales Cafe, Sales & Marketing, Uncategorized | Tagged , , , , , , , | Leave a comment