Tag Archives: car dealer

Made in America. Kindasorta.

Posted on July 1, 2016 by Rod Schwartz

          In an article from The Detroit Bureau (“The Voice of the Automotive World” – although Crain’s Automotive News might take exception) the headline a couple days ago read: The most ‘American’ car on the road? Toyota … Continue reading →

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CAR DEALER RADIO ADVERTISING…IMPROVED

Posted on May 25, 2011 by Rod Schwartz

Too many car dealer radio and TV ads sound the same. They all use the same tired clichés, hyperboles, and ad-speak. They shout at the listener, thump their chest, and answer questions nobody’s asking. Small wonder that consumers find it … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , , , , , | Leave a comment