They all use the same tired clichés, hyperboles, and ad-speak. They shout at the listener, thump their chest, and answer questions nobody’s asking.
Small wonder that consumers find it difficult to distinguish one dealership from another. “They’re all the same.”
That script you banged out in five minutes isn’t likely to move anybody. If you really want your advertising to matter to people, you have to take it more seriously yourself!
Effective advertising is all about your customer, not you. When you say the right thing, your message will resonate with the “right” people, and they’ll respond.
So give your first draft a second thought. Create advertising that actually means something to your prospect.
Need some help? Call me.
Do you have a script that needs tweaking? Ready to create better ads for your business? Call me.