Category Archives: Madison Avenue

On Selling Soap (Meet My New Friend, Duke Cannon)

I made a new friend this past Christmas, thanks to my wife. His name is Duke Cannon. Duke sells soap, about which we’ll talk more in just a bit. Did you know that Soap-selling has a storied history? Andrew Pears (b. … Continue reading

Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, Copywriting, Internet, Jingles, life lessons, Madison Avenue, Magazine, Newspaper, Positioning, Problem-solving, Productivity, Radio Advertising, Sales, Slogans and taglines, Storytelling, Uncategorized | 1 Comment

David Ogilvy on the Superiority of Radio

From Brain Pickings… On September 7th, 1982, Ogilvy sent the following internal memo to all agency employees, titled “How to Write”: The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people … Continue reading

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Madison Avenue, Ogilvy, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling, Voice Acting, Voiceover | 1 Comment