Tag Archives: creative

On Creativity – lessons from LA Gear, Jesse Stone, James Bond, and the Bible)

Posted on July 27, 2022 by Rod Schwartz

“That’s really creative—I like it!” For an ad writer, getting that kind of reaction to a new spot or campaign idea brings joy-joy feelings. But what makes someone creative? Is it innate or learned behavior? What exactly is creativity? I … Continue reading →

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Listening to These Commercials Can Make You a Better Writer

Posted on April 11, 2018 by Rod Schwartz

The finalists in the 2018 Radio Mercury Awards have been announced. The 100 or so commercials that made the cut represent some of the best work being done in radio advertising today. From this group, a dozen or two will … Continue reading →

Posted in Advertising (General), Awards, Branding, Business, Copy, Copywriting, Jingles, Madison Avenue, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Slogans and taglines, Storytelling | Tagged , , | Leave a comment