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Category Archives: Sales & Marketing
Inexpensive Tools to Help Grow Your Sales or Business—Introducing AppSumo
If you’re an entrepreneurial salesperson, marketer, or business operator, you’re going to love this! AppSumo is a clearinghouse for a ton of inexpensive and highly useful digital tools for sales and marketing, to help you expand your effectiveness! Here are 5 … Continue reading
Posted in Communication, Sales & Marketing
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Ask the Wizards – Marketing Advice from the Wizard of Ads® and partners
Business owners and radio marketing executives get answers to their questions on marketing in a COVID-19 world by Roy H. Williams (the Wizard of Ads®) Ryan Deiss (founder of DigitalMarketer.com), and Daniel Whittington (Chancellor of Wizard Academy). Send your questions … Continue reading
Ask the Wizard of Ads® – Free Now!
Roy H. Williams, the Wizard of Ads®, and Wizard Academy Chancellor, Daniel Whittington, recently announced that they will be offering weekly one-hour videos, in which they answer advertising and business questions submitted to them by email. It’s a generous offer … Continue reading
Seeing With Your Ears
His canvas was our minds. His paintbrush, words. And the pictures he painted so vividly made us see. They made us think. And they made us buy – whatever he was selling. Paul Harvey was the master of spoken-word communication. His choice … Continue reading
“How Often Should My Message Be Repeated?”
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Wanamaker’s famous quote on advertising has been widely disseminated. For some, it has inspired bold risk-taking and marketing breakthroughs; “nothing ventured, nothing gained.” … Continue reading
Advertising Lessons from 1923 and 1927
He is “…hopelessly out of date, and amazingly current. He was the outstanding copywriter and strategist of his time; he made $100,000 a year and more writing advertising when that kind of money was important even to the U.S. Treasury.” … Continue reading
How to Amplify Your Word-of-Mouth (Guaranteed)
You prize good word-of-mouth don’t you? We all do. Word-of-mouth may not create business, but it helps create a preference for your business or brand in the heart of the hearer. Good radio advertising can have the same effect, only multiplied and amplified. … Continue reading
A Modest Proposal for Radio
Do Most Radio Ads Suck? Jeff Sexton is an ad writer, and a damn good one. He occasionally teaches ad writing at Wizard Academy and is himself one of the Wizard of Ads® Partners. I subscribe to Jeff’s blog and … Continue reading
Posted in Advertising - General, Advertising - Radio, Branding - Positioning, Communication, Copywriting, Sales & Marketing, Uncategorized
Tagged ad, Advertising, copy, copywriting, Production, quality, Radio, suck, TV, writing
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