Tag Archives: copy

A Modest Proposal for Radio

Posted on October 18, 2017 by Rod Schwartz

 Do Most Radio Ads Suck? Jeff Sexton is an ad writer, and a damn good one. He occasionally teaches ad writing at Wizard Academy and is himself one of the Wizard of Ads® Partners. I subscribe to Jeff’s blog and … Continue reading →

Posted in Advertising (General), Branding, Business, Casting Talent, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling, Uncategorized, Voice Acting, Voiceover | Tagged , , , , , , , , , | Leave a comment

“How to Write Good” – Help for Ad Writers from Federal Employees

Posted on September 1, 2012 by Rod Schwartz

Many resources are available to assist aspiring ad writers, but who’d have thunk that Employees of the Federal Government of the United States would be among them? Meet PLAIN, the Plain Language and Information Network, a group founded in the … Continue reading →

Posted in Advertising (General), Business, Communication, Copy, Copywriting, Newspaper, Print, Productivity, Professional Services Advertising, Proofreading, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Finding and Keeping a Great Salesman

Posted on August 10, 2012 by Rod Schwartz

In a March 2012 blog post, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business.  He used professional photographers to illustrate his point that managing time and … Continue reading →

Posted in Advertising (General), Business, Communication, Copy, Copywriting, Management, Problem-solving, Productivity, Radio Commercials, Radio Copywriting, Sales, Sales & Marketing | Tagged , , , , , , , , , | 1 Comment

DONT U MAKE THESE MISTAKE’S

Posted on July 14, 2011 by Rod Schwartz

Working in radio does not give us license to trash the English language. After all, we’re supposed to be professional communicators, right?  We radio folks may find it easier to hide our misspellings, grammatical and punctuation errors behind a microphone … Continue reading →

Posted in Advertising (General), Communication, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , , , , , , , , , , | Leave a comment