Monthly Archives: June 2016

The Ten Most Common Mistakes in Marketing

Posted on June 28, 2016 by Rod Schwartz

Many years ago the Wizard of Ads®, sometimes known as Roy H. Williams, published a best-selling business book in which he discussed the Twelve Most Common Mistakes in Advertising. His insights were praised by advertisers and advertising professionals alike. Eventually … Continue reading →

Posted in Advertising (General), Branding, Business, Copy, Copywriting, Internet, Sales & Marketing | Tagged , , , , , , , | Leave a comment

When You Say America, You’ve Said It All

Posted on June 8, 2016 by Rod Schwartz

“With the backdrop of the Olympics and a comically botched election, this summer is bound to be what Ricardo Marques, a vice president from Budweiser, calls ‘maybe the most American summer ever.’ “So Budweiser is going to potentially ingenious, potentially … Continue reading →

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Radio Ads Outperform Other Media In Actual R.O.I.

Posted on June 2, 2016 by Rod Schwartz

LONDON: The £592m spent on radio advertising in the UK in 2015 represented a value of £4.6bn to advertisers, according to a new report. British advertisers using radio there enjoyed a return on investment (ROI) of ￡7.70 for every ￡1 … Continue reading →

Posted in Magazine, Newspaper, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Storytelling, Uncategorized | Tagged , , , , , | Leave a comment