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Category Archives: Productivity
Inexpensive Tools to Help Grow Your Sales or Business—Introducing AppSumo
If you’re an entrepreneurial salesperson, marketer, or business operator, you’re going to love this! AppSumo is a clearinghouse for a ton of inexpensive and highly useful digital tools for sales and marketing, to help you expand your effectiveness! Here are 5 … Continue reading
How to Amplify Your Word-of-Mouth (Guaranteed)
You prize good word-of-mouth don’t you? We all do. Word-of-mouth may not create business, but it helps create a preference for your business or brand in the heart of the hearer. Good radio advertising can have the same effect, only multiplied and amplified. … Continue reading
Posted in Advertising (General), Branding, Business, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Internet, Magazine, Newspaper, Pay-per-click, Positioning, Print, Productivity, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales, Sales & Marketing, Slogans and taglines, Storytelling, Voice Acting
Tagged print, Radio, results, ROI, speech, word-of-mouth, word-of-mouth advertising
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How the New Business Landscape Is Challenging Tradition and Igniting Radio Advertising Sales
How long before the rest of the matches in this photo will ignite? It’s a good way to think about an emerging trend in business, including radio advertising sales. A recent article in INSIDE RADIO talked about new and emerging prospect … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consistency, Consumer behavior, Copy, Grace Broadcast Sales, Internet, Positioning, Productivity, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling
Tagged Advertising, Amazon, Grace Broadcast Sales, non-traditional, prospects, Radio, Radio Sales Cafe, sales, small business
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On Selling Soap (Meet My New Friend, Duke Cannon)
I made a new friend this past Christmas, thanks to my wife. His name is Duke Cannon. Duke sells soap, about which we’ll talk more in just a bit. Did you know that Soap-selling has a storied history? Andrew Pears (b. … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consumer behavior, Copy, Copywriting, Internet, Jingles, life lessons, Madison Avenue, Magazine, Newspaper, Positioning, Problem-solving, Productivity, Radio Advertising, Sales, Slogans and taglines, Storytelling, Uncategorized
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“If I don’t go, I don’t get”
After an extensive Internet search, I’ve concluded that I may be in possession of the only extant copy of the Warner & Swasey Company’s remarkable collection of American Business Ads, published 40 years ago under the title: “1776-1976 What has … Continue reading
Posted in Advertising (General), Branding, Business, Communication, life lessons, Magazine, Management, Newspaper, Positioning, Print, Productivity, Sales, Sales & Marketing, Slogans and taglines, Storytelling, Uncategorized
Tagged branding, corporate branding, free enterprise, hard work, honest labor, I don't get, If I don't go, magazine ad, newspaper ad, responsible management, Warner & Swasey
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It’s Not What You Get, but What you Become
He said: “The highest reward for a person’s toil is not what they get for it, but what they become by it.” He also, more famously, said: “There is scarcely anything in the world that some man cannot make a … Continue reading
Posted in Communication, Consumer behavior, Copywriting, life lessons, Productivity, Sales, Sales & Marketing, Storytelling
Tagged "John Ruskin", business, quotes, society, wisdom
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Professional Voice-over and Narration for…Five Bucks?
The post at Radio Sales Cafe, from a Chicago-area radio guy, read: “5 DOLLARS! Check me out on FIVERR” Intrigued and a bit skeptical, I clicked on the link. Sure enough, there he was. Chicago-area radio announcer will cut your … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consultants, Copy, Copywriting, Disclaimers, graphic design, Jingles, Problem-solving, Productivity, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Uncategorized, Voice Acting, Voiceover
Tagged "Five Bucks", "Five Dollars", "Professional Services", $5, Advertising, branding, Design, Five, Fiverr, Graphic, Jingles, marketing, Narration, Radio, Voice-over
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Finding and Keeping a Great Salesman
In a March 2012 blog post, Seth Godin noted the difference between the perception and the reality among professionals regarding their allocation of time in operating their business. He used professional photographers to illustrate his point that managing time and … Continue reading
Chris Lytle on “Inbox Detox”
When Chris Lytle has something to say, it’s worth paying attention. Especially if you’re in sales. This morning I received two emails from Chris. The first was in response to a question I asked him last week. The second, a … Continue reading
Posted in Consultants, email, information overload, Problem-solving, Productivity, Sales & Marketing, TMI
Tagged Chris, consultant, Email, information, Lytle, overload, sales, zero
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Rod Schwartz's radio advertising blog 