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Category Archives: Voiceover
An Email from a Listener About the Commercials
The email read, in part: Was listening to the local news this morning…which is always informative and entertaining…. and just wanted to say that two relatively new commercials have broken into my Top 5. #1. Moscow & Pullman Eye Care. Those … Continue reading
Seeing With Your Ears
His canvas was our minds. His paintbrush, words. And the pictures he painted so vividly made us see. They made us think. And they made us buy – whatever he was selling. Paul Harvey was the master of spoken-word communication. His choice … Continue reading
A Modest Proposal for Radio
Do Most Radio Ads Suck? Jeff Sexton is an ad writer, and a damn good one. He occasionally teaches ad writing at Wizard Academy and is himself one of the Wizard of Ads® Partners. I subscribe to Jeff’s blog and … Continue reading
Posted in Advertising (General), Branding, Business, Casting Talent, Client-voiced commercials, Communication, Consistency, Copy, Copywriting, Problem-solving, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Storytelling, Uncategorized, Voice Acting, Voiceover
Tagged ad, Advertising, copy, copywriting, Production, quality, Radio, suck, TV, writing
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Professional Voice-over and Narration for…Five Bucks?
The post at Radio Sales Cafe, from a Chicago-area radio guy, read: “5 DOLLARS! Check me out on FIVERR” Intrigued and a bit skeptical, I clicked on the link. Sure enough, there he was. Chicago-area radio announcer will cut your … Continue reading
Posted in Advertising (General), Branding, Business, Communication, Consultants, Copy, Copywriting, Disclaimers, graphic design, Jingles, Problem-solving, Productivity, Professional Services Advertising, Promotions, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Radio Sales Cafe, Sales, Sales & Marketing, Uncategorized, Voice Acting, Voiceover
Tagged "Five Bucks", "Five Dollars", "Professional Services", $5, Advertising, branding, Design, Five, Fiverr, Graphic, Jingles, marketing, Narration, Radio, Voice-over
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David Ogilvy on Writing and the Spoken Word
From Brain Pickings… On September 7th, 1982, Ogilvy sent the following internal memo to all agency employees, titled “How to Write”: The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people … Continue reading
RADIO-MERCURY MUSINGS
Each year since 2004 I’ve retained copies of my best radio work from the previous year, with a view toward entering them in radio’s premiere creative competition, The Radio-Mercury Awards. My 2010-11 folder contains some 15 commercials from which I’d … Continue reading
Posted in Advertising (General), Casting Talent, Client-voiced commercials, Communication, Grace Broadcast Sales, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Storytelling, Uncategorized, Voice Acting, Voiceover
Tagged 2004, Advertising, Award, Commercial, Competition, copywriting, Engaging Radio Commercials, Mercury, Production, Radio, Radio Mercury Awards, winner, Woodpecker
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The Power of Words
“Choose your next witticism carefully, Mr. Bond. It may be your last.” –Auric Goldfinger to James Bond, who is about to be cut in half by a laser beam. Bond: “Well, you’re forgetting one thing. If I fail to report, … Continue reading
Posted in Advertising (General), Branding, Casting Talent, Client-voiced commercials, Communication, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling, Voice Acting, Voiceover
Tagged 1964, Advertising, audio, Cold War, Goldfinger, Goldwater, James Bond, nuclear, Radio, script, Soviet Union, Tony Schwartz, words
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Words and Voices, the Art of Persuasion
I create radio advertising campaigns for a living. Words are the tools of my trade. Words give wings to ideas and make them soar. Words move people, products, and services. Words turn strangers into customers, and customers into evangelists. But … Continue reading
Posted in Advertising (General), Casting Talent, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Voice Acting, Voiceover
Tagged art, Bill Bernbach, commercials, Davenport Hotel, persuasion, Radio, Radio Advertising, voice actors, voice talent, voiceover, voices, words
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