Tag Archives: Client-voiced commercials

Happy April First!

Posted on March 31, 2011 by Rod Schwartz

This is one of eight different commercials running heavily all day April 1st on all six commercial radio stations in the market.  (If the local NPR affiliate would allow it, they’d be running there, too.)  It’s a special one-day campaign, … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , | Leave a comment

The Original, One and Only

Posted on March 30, 2011 by Rod Schwartz

Uncle Sam—an American original Here is a one-word reason advertisers should give serious consideration to participating in their radio commercials: originality.   Each of us is, in the strict sense of the word, unique. An original, not a clone. As … Continue reading →

Posted in Advertising (General), Branding, Client-voiced commercials, Communication, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing, Storytelling | Tagged , , , , , , , | Leave a comment

Accentuate the Positives: Client-Voiced Radio Commercials

Posted on March 16, 2011 by Rod Schwartz

I’ll admit there are advertisers who should be discouraged from doing their own radio commercials. (Here I would love to insert a few perfect examples, but let’s be charitable.) Still, my tendency is to err in the direction of giving … Continue reading →

Posted in Advertising (General), Client-voiced commercials, Radio Advertising, Radio Commercials, Radio Copywriting, Radio Production, Sales & Marketing | Tagged , , , , , | Leave a comment

Creating Profitable Radio Advertising: the Advertiser as Expert

Posted on March 14, 2011 by Rod Schwartz

Advertisers who voice their own radio commercials often find it a powerful way to leverage their knowledge and expertise, their accessibility, even their personalities to competitive advantage. After all, as owners their words carry more weight. They are the local … Continue reading →

Posted in Advertising (General), Client-voiced commercials, Professional Services Advertising, Radio Advertising, Radio Commercials, Radio Production | Tagged , , , , | Leave a comment