If you’re an entrepreneurial salesperson, marketer, or business operator, you’re going to love this!

AppSumo is a clearinghouse for a ton of inexpensive and highly useful digital tools for sales and marketing, to help you expand your effectiveness!

Here are 5 of my personal favorites:

1:  WiseStamp is an email signature creator. It enables users to quickly design and deploy attractive signatures that embed automatically into all major email clients. Because I have several different email accounts (one for my local radio sales position, one for my advertising consultancy, one for GBS, even one for my photography hobby), it’s been a great tool to have.

Here’s a screen shot from my WiseStamp account; on the left are the details I entered by filling in the blanks and on the right, the signature as it appears on my emails.

I was able to score a lifetime subscription to WiseStamp with a one-time deal on AppSumo, a big savings over WiseStamp’s monthly subscription, and I use it regularly on several different email accounts. Changes can be made in a flash and add-ons (like the YouTube video plug-in I’m currently using, which embeds a YouTube video right into my signature) make it even more versatile. Although WiseStamp isn’t currently offered there, a similar program called EmailBadge is being offered as a free subscription for life with an AppSumo Plus Membership. 

2:  Another app that I use regularly is Stencil, an easy-to-use graphics creator that lets me whip up display ads, memes, posters, etc. for blogs, brochures, website display ads, social media posts, etc.  Saves me a ton of time and the results are amazing. Tons of ready-made templates you can customize and over five million royalty-free photos, searchable by keyword(s). Stencil offers a free version and a couple of paid options starting at $9/month.  When AppSumo offered a lifetime license for it, I snagged it. A similar app currently being offered at AppSumo is The Graphics Creator Online—and you can get a lifetime license is just $69!

3:  Video creation apps.  I’ve purchased several from AppSumo and found them easy to use with great results. New deals crop up all the time. I just typed “video” into the Search bar and 44 results popped up, including one tantalizingly called Animazer, with a lifetime deal currently available at $25.

4:  Email Marketing. We use an app called Send Fox to send out our monthly RSC Newsletters. It’s similar to Constant Contact or Mail Chimp. You can get a lifetime license for just $49; if you’re thinking about creating a periodic sales newsletter to send to your clients and prospects, it’s a great way to stay top of mind as a marketing expert.  You might combine this with a lifetime license to UnlimPhotos, a growing collection of 12+ million stock photos you can use in print and online.

5:  Audio transcription.  Oh, man, has this one come in handy for me! I like creating commercials from unscripted interviews. (Here’s why they’re often better than scripted ads.) But a single interview can mean 45-60 minutes’ or more worth of audio to navigate back and forth, to locate the bits I want to use in the spot. That used to be a tedious, time-consuming process. But then I found an app called Happy Scribe, which creates printed transcripts from the audio files I upload to it. My lifetime license from AppSumo gives me two hours’ worth of transcription every month at no charge; additional hours (if needed) are just $6.00 each.

For aspiring broadcasters, there’s even an app that helps you create and manage your own online radio station! It’s called Radiolize, and it’s just one of 23 different apps that popped up when I entered audio in the search bar.

I’ve been buying from AppSumo for years now, and their apps have saved me a lot of time and money, while improving my output. Try a few and I think you’ll enjoy them, too.

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